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Unit Manager
Bajaj Finserv Health
posted 11d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
We are looking for an innovative and detail-oriented Campaign Creation Specialist to join our team. This role is ideal for someone with a strong background in advertising, marketing, and project management. The Campaign Creation Specialist will work closely with cross-functional teams to develop and execute engaging, effective, and data-driven campaigns that align with our brand s goals and enhance customer engagement
1. Campaign Development and Strategy:
o Design and manage end-to-end marketing campaigns across various channels (digital, social media, email, etc.).
o Collaborate with creative, content, and design teams to ensure cohesive campaign messaging and alignment with brand guidelines.
o Identify and segment target audiences to ensure relevant messaging.
2. Execution and Project Management:
o Oversee the campaign creation process, from ideation through to execution, working within deadlines and budget.
o Coordinate and manage internal resources and third-party vendors, ensuring project objectives are met.
o Track and manage campaign schedules, ensuring timely delivery of assets and adherence to timeline.
3. Creative Direction and Content Development:
o Contribute to content creation by brainstorming ideas for campaign themes, visuals, and messaging.
o Review and approve creative elements including graphics, copy, video content, and social media posts.
4. Data Analysis and Optimization:
o Track campaign performance using KPIs and provide insights for continuous improvement.
o Prepare campaign reports, offering recommendations based on data analysis and ROI to optimize future campaigns.
o Conduct A/B testing and apply insights to enhance engagement and conversion rates.
5. Stakeholder Communication:
o Present campaign strategies, concepts, and results to stakeholders, incorporating feedback as needed.
o Liaise with customer insights and product teams to refine campaigns based on customer feedback and product developments.
6. Industry Knowledge:
o Stay updated on market trends, competitor campaigns, and industry best practices to ensure innovative campaign approaches.
o Participate in training, workshops, and seminars to expand marketing knowledge and skills
1. Campaign Development and Strategy:
o Design and manage end-to-end marketing campaigns across various channels (digital, social media, email, etc.).
o Collaborate with creative, content, and design teams to ensure cohesive campaign messaging and alignment with brand guidelines.
o Identify and segment target audiences to ensure relevant messaging.
2. Execution and Project Management:
o Oversee the campaign creation process, from ideation through to execution, working within deadlines and budget.
o Coordinate and manage internal resources and third-party vendors, ensuring project objectives are met.
o Track and manage campaign schedules, ensuring timely delivery of assets and adherence to timeline.
3. Creative Direction and Content Development:
o Contribute to content creation by brainstorming ideas for campaign themes, visuals, and messaging.
o Review and approve creative elements including graphics, copy, video content, and social media posts.
4. Data Analysis and Optimization:
o Track campaign performance using KPIs and provide insights for continuous improvement.
o Prepare campaign reports, offering recommendations based on data analysis and ROI to optimize future campaigns.
o Conduct A/B testing and apply insights to enhance engagement and conversion rates.
5. Stakeholder Communication:
o Present campaign strategies, concepts, and results to stakeholders, incorporating feedback as needed.
o Liaise with customer insights and product teams to refine campaigns based on customer feedback and product developments.
6. Industry Knowledge:
o Stay updated on market trends, competitor campaigns, and industry best practices to ensure innovative campaign approaches.
o Participate in training, workshops, and seminars to expand marketing knowledge and skills
Employment Type: Full Time, Permanent
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Unit Manager salary at Bajaj Finserv Health
reported by
1
employee
with 4
years exp.
₹7.9
L/yr - ₹10.1
L/yr
49%
more
than the average Unit Manager Salary in India
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What Bajaj Finserv Health employees are saying about work life
based on 180 employees
Flexible timing
Monday to Friday
No travel
Day Shift
Bajaj Finserv Health Benefits
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