National Sales Manager (NSM) - FMCG Products

The National Sales Manager (NSM) will lead the sales function across India, developing and executing sales strategies to achieve business objectives. The NSM will manage a team of Regional Sales Managers and Sales Executives, providing coaching, guidance, and support to ensure sales targets are met.

Key Responsibilities:

Sales Strategy and Planning

1. Develop and execute national sales strategies to achieve business objectives.

2. Conduct market research and analyze sales data to identify trends and opportunities.

3. Collaborate with cross-functional teams to align sales strategies with business objectives.

Team Management

1. Lead and manage a team of Regional Sales Managers and Sales Executives.

2. Provide coaching, guidance, and support to ensure sales targets are met.

3. Conduct regular performance reviews and provide feedback to improve sales performance.

Sales Execution

1. Manage key accounts, including Super Stockists (SS), distributors, and channel partners.

2. Develop and maintain relationships with key stakeholders to drive sales growth.

3. Monitor and analyze sales performance to identify areas for improvement.

Business Development

1. Identify new business opportunities and expand existing relationships.

2. Develop and execute business development plans to drive sales growth.

3. Collaborate with cross-functional teams to launch new products and promotions.

Sales Operations

1. Manage sales forecasting, budgeting, and reporting.

2. Develop and maintain sales metrics and dashboards to track sales performance.

3. Ensure compliance with sales policies, procedures, and regulatory requirements.

Performance Metrics:

1. Sales revenue growth

2. Market share growth

3. Sales team performance and development

4. Customer satisfaction and retention

5. Sales forecasting and budgeting accuracy

Key Performance Indicators (KPIs):

1. Sales revenue growth rate

2. Market share growth rate

3. Sales team performance metrics (e.g., sales per rep, conversion rates)

4. Customer satisfaction and retention metrics (e.g., Net Promoter Score, customer retention rate)

5. Sales forecasting and budgeting accuracy metrics (e.g., forecast accuracy, budget variance)