Omnichannel Marketing Operations Analyst

Experience: 3-5 years of experience in marketing operations, marketing analytics, or a related role.

Technical Proficiency:

• Strong experience with marketing automation platforms (e.g., SFMC, Marketo) and CRM systems (e.g., Salesforce).
• Proficiency in data analytics tools and reporting platforms (e.g., Google Analytics, Excel, Tableau, Power BI).
• Familiarity with lead scoring, segmentation, and campaign attribution models.
• Basic understanding of HTML, email marketing best practices, and web analytics.

Analytical Skills: Strong analytical and problem-solving skills with the ability to analyze complex data sets and make data-driven decisions.