Manager - Data Scientist - Market Mix Modelling (4-7 yrs)

Manager - Data Scientist - Market Mix Modelling

Hiring company profile:

- Is one of the top analytics consulting organization with Fortune 500 clients.

- Is a team of highly experienced industry professionals with an IIT IIM background.

- Has a Glassdoor rating of 4.6.

Job responsibilities:

- Be a Data Scientist in Marketing Mix Modeling team.

- Develop and refine MMM models to evaluate marketing channel effectiveness.

- Leverage advanced statistical techniques to derive actionable insights.

- Conduct scenario analysis to forecast budget allocation impacts and continuously improve model accuracy based on market dynamics.

- Manage stakeholder relationships by effectively communicating insights, aligning expectations.

Requirements:

- Atleast 4-5 years of experience in end to end model development specifically market mix models.

- Expertise Model deployment is quite essential for this role.

- Experience in end-to-end MMM solution development - gathering requirements, data processing, EDA, Modelling (both Short Term & Long Term), Optimization etc.

- Well versed with optimization techniques and prior experience of solving media budget optimization problems in Python/R.

- Strong coding skills in Python is a must.

- Ability to develop production level codes with best coding practices. Experience with Git.

- Brand equity modelling experience would be preferable.