Brand Marketing Manager

Job Description

• Responsible for ensuring that the products, services, and product lines that fall under their brand resonate with current and potential customers.
• Conduct consumer and market research.
• Identify how our brand is currently positioned in the market.
• Design a research-based brand strategy.
• Develop and execute marketing campaigns aimed at communicating our brand message.
• Communicate our brand personality internally and align the company around foundational ideas.
• Lead marketing team members through campaigns.
• Measure and report on the success of marketing campaigns.
• Anticipate consumer trends and keep the brand up to date.
• The ability to manage and allocate budgets.
• Should to be in contact with other departments such as finance, marketing communications, sales, and product development to ensure a strategic overview of the business and future market opportunities.