Senior Manager-Product Marketing

This role will support our sales function at every stage of engagement with our prospects and customers. The role requires someone who can roll up their sleeves and convert their ideas into extraordinary products features, messaging, and customer experiences very quickly.

Educational Qualifications

• Bachelors degree in Marketing, Business, Communications, or a related field.
• MBA or a Masters degree in Marketing, Business, or Strategy is highly preferred.

Required Skills :

• 8+ years of experience in product marketing for B2B SaaS or enterprise software.
• Proven experience in leading GTM strategies for SaaS products, including product launches and market expansions.
• Strong background in sales enablement and customer engagement strategies.
• Experience conducting market research, competitive analysis, and positioning exercises.
• Track record of successfully collaborating with product management, sales, and marketing teams.
• Understanding of the United States public sector, construction, or capital program management industry is a plus.

Soft Skills

• Strong storytelling and communication skills to craft compelling narratives.
• Ability to influence stakeholders across marketing, product, and sales teams.
• Creative problem-solving skills with a strategic mindset.
• Collaboration and teamwork in a cross-functional, fast-paced environment.
• High level of attention to detail and ability to manage multiple projects simultaneously.
• Adaptability to work in a high-growth, evolving market.

Hard Skills

• Expertise in B2B SaaS product marketing with a deep understanding of enterprise software sales cycles.
• Strong ability to analyze market data and translate it into actionable strategies.
• Experience in content development (whitepapers, blog posts, case studies, presentations).
• Ability to craft data-driven marketing strategies and evaluate performance metrics.
• Proficiency in developing customer personas and buyer journey mapping.
• Experience with pricing strategy and competitive positioning.