Manager - Product Marketing - SaaS (5-10 yrs)

Job Title: Product Marketing

Location: Gurgaon

Experience: 5-10 years

Job Description:

We are seeking an experienced Product Marketing Manager to join our dynamic team. This role is ideal for someone with a background in product development who has transitioned into product marketing, and now wants to leverage their expertise in a fast-paced, growth-oriented environment.

Key Responsibilities:

Product Positioning & Messaging:

- Define and refine the product positioning, ensuring it resonates with target customers.

- Develop compelling messaging that communicates the product's value proposition and differentiates it from competitors.

- Create clear, consistent, and impactful product narratives for internal teams and external stakeholders.

Go-to-Market Strategy:

- Collaborate with cross-functional teams (Product, Sales, Marketing, and Customer Support) to develop comprehensive go-to-market plans.

- Lead product launches, ensuring alignment across teams and a smooth roll-out process.

- Develop and execute effective product release communication strategies.

Market Research & Competitive Analysis:

- Conduct in-depth market research to identify customer needs, market trends, and competitor strategies.

- Monitor industry changes, customer feedback, and competitor activities to adjust marketing strategies accordingly.

Customer & Sales Enablement:

- Create customer-facing materials (e.g., product brochures, presentations, case studies) to support sales teams and drive conversions.

- Empower the sales team with tools and knowledge to position the product effectively.

- Act as the voice of the customer internally to drive product development and improvements.

Data-Driven Marketing:

- Analyze product performance metrics, user adoption rates, and customer feedback to measure the success of marketing initiatives.

- Use insights from data to optimize marketing strategies and guide decision-making.

Collaboration with Product Development:

- Leverage your product development background to work closely with the Product team to communicate customer pain points and feature requests.

- Ensure product marketing strategies align with development roadmaps and customer expectations.

Content Creation & Management:

- Develop a variety of content assets, including blog posts, whitepapers, webinars, videos, and product demos, to educate prospects and customers.

- Collaborate with content and digital marketing teams to amplify product awareness.

Stakeholder Communication:

- Liaise with key internal stakeholders to ensure alignment of product marketing initiatives with broader company objectives.

- Maintain strong communication with senior leadership to provide updates on product marketing performance and key insights.

Qualifications:

- 5-10 years of experience in Product Marketing, with a strong preference for candidates who have transitioned from Product Development roles.

- Proven track record of successfully launching and marketing products in a B2B or SaaS environment.

- Strong understanding of the product lifecycle, from development through to market adoption.

- Excellent communication and presentation skills, with the ability to engage both technical and non-technical stakeholders.

- Analytical mindset with the ability to use data to drive decisions and measure success.

- Strong project management skills and ability to work cross-functionally in a fast-paced, dynamic environment.

- Experience in managing and executing go-to-market strategies.

- Proficiency in marketing automation tools, CRM software (preferably Salesforce), and product management tools (Jira, Confluence).

- Bachelor's degree in Marketing, Business, or related field (MBA is a plus).

If you're passionate about leveraging your product development expertise to drive impactful marketing strategies and contribute to the growth of innovative products, we invite you to apply and join our team in Gurgaon!