BRAND MANAGER - DIGITAL

External Job Description

Job Purpose The position of brand manager - digital experience is responsible for managing experience on our décor website and social media This position is expected to formulate and implement strategies and initiatives to achieve the business objective through improvement in performance and engagement on the assets Business Responsibility Areas

Manage digital experience for décor consumer on owned assets like websites and social mediaDrive organic business for the décor businesses via the digital assetsManage social media presence for décor business

Business Objectives Manage digital experience on website o    Continuous effort to improve experience using benchmarking, consumer insights or analytics o    Content creation in collaboration with content teams or brand teams o    Generate traffic through natural search by implementation of SEO recommendations o    Drive tech improvements and upgrades with IT to ensure performance is as per benchmarks o    Manage owned web shop on website  •    Drive acquisition for the décor businesses via the digital assets o    Analytics based insights for conversion and engagement optimization  o    Using target for running A/B tests and other customized journeys on the website o    Running paid campaigns for services as required by partnering with the media team •    Managing social media for the décor business o    Agency handling for driving social media for the décor service o    Co-ordinating with the brand team for seamless integration of the content Driving ORM leads via social media platforms Qualifications Essential •    Post graduation in management from top tier MBA campus •    IT background preferred Previous Experience •    Min 1 year experience managing websites or social media