Senior Manager (Digital Strategy)

Experience (in years): Minimum 7-9 years of experience with premier organizations

Role and Responsibilities:

Digital Outreach

Lead the digital outreach team. Collaborate with the team to establish application targets and budget allocations for digital outreach initiatives. Planning and execution of strategies by leveraging all available platforms aligned with the annual plan to achieve

Develop engaging content for multiple digital platforms such as emails, social media posts, website banners, and SMS. Strategize, create content, design ad creatives, and monitor the performance of paid ads on platforms like Google and

Facebook Curate social media campaigns to effectively disseminate information about the Masters Programme at Ashoka

Marketing Plan Implementation Plan, execute, and monitor marketing activities across multiple channels including emails, WhatsApp, social media,

website, and paid ads. Oversee content creation, design, and distribution for maximum reach and impact. Manage communication plans for outreach events such as Open Houses and Coffee Chats, ensuring effective outreach

Planning and execution of outreach events such as Counselors Meet, MentorED including logistical support and communication planning.

Liaise with various departments and faculty members to finalize speakers and moderators for webinars Ensure timely communication and coordination with confirmed speakers.

Qualifications:

Bachelor s Degree/Masters or equivalent 7-9 years of experience with premier organizations

Excellent English (oral and written) communication skills. Prior experience in digital marketing (is mandatory) Comfortable with Ambiguity Proactive and self-driven Strong relationship management and leadership skills Aptitude for working in Higher Education