Google Analytics Specialist

• Search Engine Optimization (SEO) Strategy:

• Develop and execute SEO strategies to improve organic search rankings.

• Conduct keyword research, analyze trends, and identify opportunities for optimization.

• Optimize website content, meta tags, and URLs for search engines.

Web User Behavior Analysis:

• Analyze user behavior using tools like Google Analytics, heatmaps, and session recordings.

• Identify patterns, user journeys, and areas for improvement on the website.

• Use data-driven insights to enhance user experience and conversion rates.

GA4 Implementation:

• Implement and configure Google Analytics 4 (GA4) for tracking website performance.

• Set up custom events, goals, and enhanced e-commerce tracking.

• Monitor GA4 reports to measure KPIs and identify areas for optimization.

Content Optimization:

• Optimize website content, including blog posts, landing pages, and product descriptions.

• Ensure content aligns with target keywords and provides value to users.

• Collaborate with content creators to maintain high-quality, SEO-friendly content.

Link Building and Outreach:

• Develop link-building strategies to improve domain authority.

• Identify relevant websites for outreach and build high-quality backlinks.

• Monitor link profiles and disavow toxic links if necessary.

Technical SEO:

• Conduct technical audits to identify crawl errors, broken links, and other issues.

• Optimize website speed, mobile responsiveness, and site architecture.

• Implement structured data (schema markup) for rich snippets.

• Competitor Analysis:

• Research competitors SEO strategies, keywords, and backlink profiles.

• Identify gaps and opportunities to stay ahead in the market.

• Benchmark performance against industry peers.

Reporting and Analysis:

• Generate regular SEO performance reports using tools like Google Data Studio.

• Monitor key metrics such as organic traffic, rankings, and conversion rates.

• Provide actionable insights and recommendations based on data analysis.

• Collaboration and Communication:

• Work closely with cross-functional teams (developers, designers, marketers) to implement SEO best practices.

• Communicate SEO updates, progress, and recommendations to stakeholders.

Technical Competency

• Google Analytics certification

• Familiarity with other Google tools, such as Google Search Console, Google Data Studio, and Google Optimize

• Experience with A/B testing and conversion rate optimization

• Preferred to have knowledge of SQL or other database query languages.

• Understanding of web development technologies (HTML, CSS, JavaScript) and their impact on tracking implementation

Functional Competency

• Bachelor s degree in computer science, Information Systems, Statistics, or a related field

• Preferably 4 to 6 years of experience in SEO & Google Analytics Specialist role

• Proficient in SEO management and proven experience with Google Analytics, including setup, configuration, and advanced features

• Expertise in creating and managing Google Analytics 4 properties

• Excellent communication skills, with the ability to translate complex data into actionable insights

• Experience with Google Tag Manager for streamlined tag implementation and management

• Knowledge of data privacy regulations and their impact on analytics tracking

• Flexibility, energy, and ability to work well with others in a cross functional

• Should be able to learn and upskill in new

• Being a team player can deliver in a high pressure and high demanding environment