Artsana - Executive - Modern Trade (1-5 yrs)

Main responsibilities:

1. Account Management:

- Manage and nurture relationships with key accounts in modern trade channels (Reliance, Apollo, Metro, D-Mart, etc.).

- Negotiate terms of trade, promotions, and marketing activities to achieve mutually beneficial outcomes.

- Ensure timely execution of annual business agreements (ABAs) with key partners.

2. Sales Target Achievement:

- Develop and execute sales plans to achieve monthly, quarterly, and annual targets.

- Monitor and analyze sales performance, ensuring alignment with organizational objectives.

3. Merchandising & Visibility:

- Drive product visibility through proper planogram implementation and in-store merchandising.

- Ensure stock availability, minimizing stockouts, and maintaining appropriate inventory levels at partner locations.

4. Promotional Activities:

- Plan and execute consumer promotions, offers, and product launches in collaboration with the marketing team.

- Evaluate the effectiveness of promotional campaigns and suggest improvements.

5. Market Insights:

- Regularly track competitor activities, pricing strategies, and market trends in the modern trade segment.

- Provide actionable insights to the management team for strategic planning.

6. Cross-Functional Coordination:

- Work closely with supply chain and distribution teams to ensure seamless product availability.

- Collaborate with the marketing team for brand-building initiatives tailored to modern trade partners.

7. Reporting & Analysis:

- Prepare regular sales reports, account performance summaries, and forecasts.

- Monitor ROI on trade spends and provide recommendations for budget optimization.