Business Head - B2C Segment - EdTech (15-26 yrs)

Business Head - B2C Segment

Report to : CEO

Level : B2C Business Head

Location : Bengaluru

Work Schedule : 5 days of Working

About the role:

We are looking for an experienced Business Head with a proven track record in managing & growing a business. Experience in digital marketing and B2C sales to lead and shape our marketing and sales strategies is required. As a key leader in our growing EdTech company, you will be responsible for developing and executing digital-first growth strategies, driving revenue growth, and managing the overall P&L. This is a strategic role where you will spearhead initiatives to expand market reach, optimize customer acquisition, and build a high-performance sales and marketing team.

Role and Responsibilities:

Strategic Leadership & Planning:

- Develop and implement comprehensive digital marketing and sales strategies to boost brand awareness, customer acquisition, and revenue growth in the competitive EdTech market.

- Collaborate with senior management to align marketing and sales goals with the company's overall business objectives.

P&L Ownership:

- Take full responsibility for managing the sales and marketing budgets, ensuring efficient allocation of resources to achieve profitability.

- Continuously monitor financial performance, adjusting strategies to meet or exceed revenue targets.

Digital Marketing Expertise:

- Lead the planning and execution of data-driven digital marketing campaigns across multiple platforms, including paid media, SEO/SEM, content marketing, social media, and email marketing.

- Optimize the use of analytics tools to track campaign performance, customer engagement, and conversion rates, making necessary adjustments to enhance effectiveness.

B2C Sales Strategy:

- Drive B2C sales efforts, ensuring a seamless customer journey from lead generation to conversion.

- Oversee the development of customer retention strategies, leveraging CRM systems and other sales tools to maximize lifetime customer value.

Team Leadership & Development:

- Build, mentor, and lead a high-performing sales and marketing team.

- Foster a culture of innovation, accountability, and continuous improvement. Set clear performance expectations, provide regular feedback, and support professional development within the team.

Market Insights & Product Strategy:

- Stay ahead of industry trends, customer needs, and competitor activities.

- Use market research and customer insights to guide the product marketing strategy, positioning, and pricing.

- Collaborate closely with the product team to align offerings with market demands.

Collaboration & Stakeholder Management:

- Work cross-functionally with product, customer support, and technology teams to ensure seamless delivery of marketing and sales initiatives.

- Communicate with key stakeholders to report on progress, challenges, and opportunities.

Knowledge, Skill and Abilities for the Role:

- Digital Marketing: Deep expertise in managing digital marketing channels (SEO, SEM, PPC, social media, content, email). Experience with marketing automation tools, CRM systems, and advanced analytics.

- Sales Leadership: Ability to define and execute sales strategies that align with digital marketing efforts, focusing on customer acquisition, retention, and growth.

- Financial Acumen: Proven experience in managing budgets and P&L, ensuring a balance between investment in marketing and return on spend.

- Leadership & Communication: Strong leadership and people management skills. Excellent verbal and written communication skills to inspire teams and interact effectively with stakeholders.

- Analytical Mindset: Strong data analysis skills, with the ability to translate metrics into actionable insights for marketing and sales optimisation.

Education and Experience:

- 15+ years of hands-on experience in digital marketing and B2C sales, ideally within the EdTech or similar consumer-driven industries.

- Significant P&L management experience, with a demonstrated ability to drive profitability while scaling marketing and sales operations.

- Strong track record of leading large-scale digital marketing campaigns with measurable success in customer acquisition and revenue growth.