Amazon PPC Executive

We are seeking a results-driven Amazon PPC Executive to manage and optimize pay-per-click advertising campaigns on Amazon. The ideal candidate will have expertise in Amazon advertising platform, strong analytical skills, and a deep understanding of e-commerce marketing strategies.

Key Responsibilities

1. Campaign Management:

- Set up, monitor, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.

- Perform keyword research and competitor analysis to identify high-performing keywords and targeting opportunities.

2. Optimization:

- Analyze campaign performance metrics (ACoS, CTR, CPC, ROAS, etc.) to improve efficiency and maximize ROI.

- Adjust bids, refine targeting, and manage negative keywords to enhance campaign performance.

3. Strategy Development:

- Develop and execute PPC strategies aligned with sales and profitability goals.

- Conduct market research to stay updated on trends, competitor strategies, and Amazon algorithm changes.

4. Performance Analysis:

- Generate and interpret detailed reports on campaign performance.

- Provide actionable insights and recommendations to improve overall advertising results.

5. Budget Management:

- Allocate budgets effectively to meet advertising objectives.

- Monitor daily spend and ensure campaigns run within the assigned budget.

6. Collaboration:

- Work closely with the product, marketing, and sales teams to align advertising efforts with overall business goals.

- Coordinate with designers for ad creative requirements, where applicable.

7. Tools and Reporting:

- Utilize tools like Amazon Seller Central, Helium 10, Jungle Scout, or other PPC management software for campaign optimization.

- Prepare weekly, monthly, and quarterly reports for management.

Key Skills and Qualifications

- Bachelor's degree in Marketing, Business, or a related field.

- Proven experience managing Amazon PPC campaigns, with a track record of achieving measurable results.

- Strong understanding of Amazon Seller Central and advertising platforms.

- Proficiency in tools like Excel, Google Sheets, and analytics platforms.

- Excellent analytical and problem-solving skills.

- Ability to multitask and manage multiple campaigns simultaneously.

- Strong communication and teamwork skills.

Preferred Qualifications

- Certification in Amazon Advertising or related e-commerce marketing platforms.

- Experience with Amazon DSP and external traffic sources (Google Ads, social media).

- Familiarity with e-commerce marketplaces like Walmart and Etsy.

Benefits

- Competitive salary.

- Opportunity for growth in a fast-paced e-commerce environment.

- Flexible working hours (if applicable).

- Performance-based incentives.