Area Sales Manager

Purpose of the Role

The individual in the role is responsible for achieving sales targets for the assigned territory across the following:

1) Lead & manage ready stock units for retail & wholesale distribution across urban territories through appointed RDS.

2) Lead & manage super-stockiest, sub DB and Sales Team.

Key Responsibilities S&D Operations

Responsible for: • - Achieving revenue targets for the territory • - Ensuring periodic primary business from the channel partners -Ensuring timely offload of monthly targets, schemes, special agendas and incentives to the Sales Team. • - Daily monitoring of sales and retail productivity and weekly sales review • - Continuous on the job training of Sales Team. • - Verifying the updating/ operation of Beats through Field Assist. • - Daily market visits of at least one route per day. • - Monitoring secondary sales and closing stock of all distributors to ensure secondary sales are in line with primary. • -Rollout of sales automation process ensuring adherence to automation adoption • - Driving leading indicators like productivity percentage, lines sold, throughput etc. • - PJP (Permanent Journey Plan) Sales Team. • - Channel wise business plan (split between retail, wholesale and rural)

Sales & Business • '- Responsible for ensuring success of sales development

Development projects undertaken by the company- adding new units, new sub-stockiest, wholesalers • - Increase distribution of all brands (Numeric Distribution- adding no. of new outlets or coverage & Weighted Distribution- share of a category in a particular market) • - Execution of launch of new products • - Ensure to increase lines sold, effective coverage, productivity, VPO (value per outlet) • - Ensure to increase billing efficiency of distributors product- wise • - Appointment of new / replacement distributor

In-Store Communication • - Execution of marketing and promotional activities. • - Track and monitor competitor's products & activities • - Merchandising - ensure visibility of stock in stores • - Market hygiene maintenance, including distributor hygiene • - Plan and implement promotional schemes in coordination with Rds.

Distributor & Route • '- Conduct routine visits to distributors

Management • - Maintain & develop relationships with existing distributors • -Supervise collection, pending payments & debtors status to ensure nil outstanding • - Ensure active participation and involvement of the channel partners to push sales. • - Develop and maintain efficient & optimum distribution network to ensure comprehensive availability of product and service across the territory. • - Evaluate & monitor distributor performance at regular intervals to address performance gaps effectively. • - Undertake stock management at the distributor level. • - Super and sub stockiest appointments/shortlisting for market expansion. • - Ensure timely claim submissions of the distributors.

People Management • - Lead and manage sales team. • - To ensure that Sales Team are achieving the targets and earning incentive through the distributors. • - Maintain a database of prospective Sales Team to ensure talent pipeline for managing attrition by keeping vacant man days to minimum.