Area Sales Manager

ASM & RSM Job Description

Direct and oversee an organization's sales policies, objectives and initiatives. Set short- and long-term sales strategies and evaluate effectiveness of current sales programs. Recommend product or service enhancements to improve customer satisfaction and sales potential. Familiar with a variety of the field's concepts, practices and procedures . Rely on extensive experience and judgment to plan and accomplish goals. Lead and direct the work of others. A wide degree of creativity and latitude is expected. Reports to top management. The successful candidate will understand what motivates customers to buy and know how to tap into those needs and desires in an effective way.

Responsibilities:

• Determine annual new clinic conversion from warm and hot leads by implementing marketing strategies; analyzing trends and results.
• Establish sales objectives by forecasting and developing annual IVF cycles sales plan for regions and territories; projecting expected IVF sales volume for existing and new clinics.
• Maintain monthly new clinic conversion plan as per companys strategy.
• Support partner ivf clinic in growing patient footfalls by suggesting various marketing strategies .
• Organise marketing activities like CME , DGM, focussed group meetings for Spovum products and services .
• Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
• Contribute to team effort by accomplishing related results as needed.
• Provide on-the-ground support for new and existing partner ivf clinics.
• Develop and implement new sales initiatives, strategies and programs to capture key demographics.
• Provide daily report of field sales success and communicate customer data to superiors.
• Continually develop knowledge of the business climate, applications and competition for his/her defined geography and accounts.
• Develop, maintain and execute a territory plan.
• Continually assess current business , develop and evaluate their performance and manage conflict ensuring alignment with territory plans.
• Maintain data relative to partners, accounts and activities and will document customer interactions.
• Prepare reporting as needed. Regional Sales Manager top skills & proficiencies:
• Effective communication skills . Required to customer conversion .
• Meeting Sales Goals
• Negotiation
• Sell to Customer Needs
• Motivation
• Sales Planning
• Build Relationships
• Manage Processes
• Market Knowledge Candidates are preferred from IVF Industry to IVD industry having good relationship with IVF Clinics .