Sr. Sales Executive / Area Sales Manager

Job Title:

Senior Sales Executive (Sr. Sales) / Area Sales Manager (ASM)
Department: Sales & Marketing
Location: Raipur, Chennai, Tirchy, Bangalore, Hubli
Reporting To: Branch Manager/Regional Sales Manager

Job Summary:

The Sr. Sales/ASM is responsible for managing sales operations in a designated territory, driving business growth, and ensuring customer satisfaction. The role focuses on developing strong dealer/distributor networks, achieving sales targets, and enhancing the companys market presence in the plywood industry.

Key Responsibilities:

• Sales Planning & Achievement:
• Develop and implement territory-specific sales plans to meet revenue and growth targets.
• Monitor sales performance and take corrective actions to ensure goals are met.
• Dealer & Distributor Management:
• Build and maintain a strong network of dealers and distributors in the assigned area.
• Conduct regular visits to understand market demands, provide product training, and address concerns.
• Ensure timely stock replenishment and manage credit limits as per company policies.
• Market Development:
• Identify new business opportunities in untapped markets and expand the dealer network.
• Collaborate with architects, contractors, builders, and carpenters to promote plywood products.
• Product Promotion:
• Promote the company’s range of plywood products by highlighting their quality, features, and benefits.
• Organize product demonstrations, trade events, and promotional campaigns to increase brand visibility.
• Market Intelligence:
• Analyze competitors’ strategies, pricing, and market trends to adjust sales plans accordingly.
• Provide feedback to the management team on market demands, product performance, and opportunities for improvement.
• Team Collaboration:
• Coordinate with the production, dispatch, and logistics teams to ensure timely delivery of products.
• Work with marketing teams to implement region-specific branding and advertising strategies.
• Reporting & Documentation:
• Maintain records of sales activities, market data, and customer interactions.
• Prepare and submit sales reports, forecasts, and updates to the management regularly.
• Customer Relationship Management:
• Build and maintain long-term relationships with key customers to ensure loyalty and repeat business.
• Handle customer complaints and ensure prompt resolution.

Key Skills & Competencies:

• Strong knowledge of plywood manufacturing and product specifications.
• Proven ability to manage dealer networks and achieve sales targets.
• Excellent communication, negotiation, and presentation skills.
• Analytical mindset with the ability to understand market dynamics and devise strategies accordingly.
• Proficiency in CRM software, MS Office, and sales tracking tools.
• Self-driven, result-oriented, and able to handle pressure.

Qualifications & Experience:

• Education: Bachelor’s degree in Business Administration, Marketing, or a related field. An MBA is a plus.
• Experience: 5–10 years of sales experience in the plywood, laminates, or building materials industry.
• Knowledge of local markets and languages will be an added advantage.

Compensation & Benefits:

• Attractive salary package with performance-based incentives.
• Travel and communication allowances.
• Health insurance and other benefits.
• Opportunities for career growth and professional development.