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General Manager.
Arco Lab
posted 22d ago
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Job Description
Position Title: General Manager.
Department
Experience level
Department-Location
POSITION TITTLE: MARKETING HEAD GENERAL MANAGER
DEPARTMENT: MARKETINGDEPARTMENT
LOCATION: BENGALORE,INDIA
REPORTING TO: FUNCTIONALLYAND ADMINISTRATIVELY TO HOD/BUSINESS HEAD, AFRICA BRANDS
JOBDESCRIPTION: Dutiesand Responsibilities.
Be an experienced Pharmaceutical Marketing Manager to plan, develop,and oversee all our marketing activities in a rapidly changing industry. Mainresponsibilities are as follows: Recruit, lead, support and develop theMarketing team, set targets, provide guidance and feedback, and mentor yourteam to meet deliverables. Develop and drive implementation of the globalMarketing strategy, including external communication activities.
You will also be working with sales and product development teams todevelop effective marketing campaigns from start to finish and refine campaignmessaging for a wide range of pharmaceutical products.
The ideal candidate needs to be self-motivated with extreme attentionto detail since the pharmaceutical advertising category has specificrequirements and guidelines related to advertising pharmaceutical products.
STRATEGIC
Understand the Corporate strategy/expectationsand align the Brands Africa strategy in line with bigger goals.
Bring novel & Creative strategies related to newproduct, New Market, Pricing, Packing, Customers & Promotion
Regularly add value to strategies &activities proposed by the marketing team.
Regular market research, competitor &customer analysis & propose the proactive action plans.
Prepare the Portfolio plans at least 6 months inadvance for the existing & new business
Strongly drive the New Product Project -Registrations, Production plan & actual launches in the market.
Stock Planning in market-in distribution topropose the production & liquidation plans.
OPERATIONAL
Ensure all the Promo materials (Print & gift)are procured, dispatched & available with field on time.
Ensure proper product sampling plan is designed,procured & available with field on time.
Conduct weekly & monthly reviews with the MKTGteam and share the corrective actions & reports to share to HOD.
Plan annual Medico-Marketing Training &Ensure the calendar is followed on time.
Ensure the SFA/SFE project is regularly tracked,and the deviations are recorded & reports to share to HOD
FINANCIAL
Adhere & be accountable for the promotional& marketing spends.
Regular Tracking of the activity spends and theROI, & reports to share to HOD.
Understanding and control of product mix, profitability,and overall P&L of the portfolio.
PEOPLE
Adhere to company & corporate core values& cultures, policy & procedures, with good marketing practices.
Coordinate & ensure to have the regular goodengagement with the field force & managers.
Coordinate & ensure to have the regular reviewwith the CFTs HR, Finance,Regulatory, Medical, Design & Logistics teams.
Ensure timely goal setting, monitoring, review ofperformance parameters and feedback to superiors & subordinates.
Oversee capability building for the team andmentor and groom high-potential subordinates.
Recommend/Implement appropriate personnelpolicies and procedures.
KEY RESULT AREAS
Achieve the planned divisional portfolio targets.
Achieve the planned divisional Portfolio market-share, customer-share,growth.
Achieve the planned divisional portfolio Strategic & Tactical Activities
Achieve the planned new product launches successfully.
Position Specification
Academic Qualification.
Bachelors inpharmacy with MBA in Marketing.
Preferably withexperience in the international marketing (Sub-Saharan Africa)
RequiredExperience.
Were looking for an experienced Rx & OTC BrandManager, with min 10-15 years of work experience in marketing.
Should have managed ateam of at least 5 10 people for min 2 years
Preferably experience ofDGM Marketing for 2 years
Should be self-driven,proactive, articulate, team leader, networked, confident, data/fact driven,go-getter.
Functional / Technical Skills Required
BrandManagement Skills (Brand Plan, STP, Marketing Mix, Promotional Mix, ProductMix, Customer Mix)
Excellentunderstanding of customer & Market
Long-rangeforecasting for brand (with BU Lead and Country Brand Lead)
CommunicationSkills English-Read-Write-speak - (French can be added advantage)
Digital savvy(Excel, PowerPoint, Word)
Experience inproduct launch design, with extensive exposure to cross-functional teams
ExcellentCustomer Relationship Management skills
Initiatemarket research / pilot studies and finalize promotion plans
Negotiatecosts and appoint PR and advertising agencies
Developawareness campaigns, Manage Conferences /Webinar/Congress with KOLs / inpartnership with Medical Team
planning
budgeting
training
setting oftargets
Monitor andanalyze competitive presence to inform marketing strategy and messaging
Evaluating& controlling the marketing contribution for the division.
Improve MarketShare , Prescription & Prescriber base, Rank, Growth and new brand buildingso as to grow the therapy area
Achievementof Sales & profitability targets of the division for making company growth.
every daytry Improve Specialty Coverage and Therapy Focus.
always workon People Development & Team Building.
StrategicPlanning & Execution
Employment Type: Full Time, Permanent
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Flexible timing
Monday to Friday
No travel
Day Shift
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