Alkemy Edtech - Executive - Digital Marketing (0-3 yrs)

Digital Marketing Executives: -

As a Digital Marketing Executive at Alkemy EdTech, you will play a key role in planning and executing digital marketing campaigns across various channels. The ideal candidate will have a solid understanding of digital marketing strategies, a creative mindset, and the ability to drive engagement and conversion through online channels.

Key Responsibilities:

Campaign Planning and Execution:

- Develop and implement digital marketing campaigns to promote Alkemy EdTech's products and services.

- Collaborate with the marketing team to ensure campaign alignment with overall brand messaging.

Content Creation:

- Create compelling and engaging digital content, including social media posts, blog articles, and email campaigns.

- Ensure content is optimized for SEO and resonates with the target audience.

Social Media Management:

- Manage and grow the company's presence on social media platforms.

- Plan and schedule social media posts, engage with the audience, and monitor social media analytics.

Email Marketing:

- Plan and execute email campaigns to nurture leads, promote events, and drive customer engagement.

- Monitor email performance metrics and implement improvements.

SEO and SEM:

- Optimize website content for search engines (SEO) to enhance organic visibility.

- Support the implementation and optimization of paid advertising campaigns (SEM).

Analytics and Reporting:

- Utilize analytics tools to track and analyze the performance of digital marketing efforts.

- Provide regular reports and insights to the marketing team, highlighting key metrics and areas for improvement.

Qualifications:

- 1+ years of experience in digital marketing, preferably in the education technology sector.

Strong understanding of digital marketing channels, strategies, and tools.

- Proficient in social media management, content creation, and email marketing.

- Familiarity with SEO and SEM practices.

- Excellent communication and organizational skills.