Campaign Executive

Campaign Analyst

Roles and Responsibilities • Should identify experience gaps and points of frictions for new & repeat users. • Drive CRM strategy to optimize the transaction funnel. • Own the conversion funnel from onboarding to order placement, and reactivate lapsers. • Should have hands-on experience using CleverTap, MoEngage, WebEngage or other CRM tools etc. • Should be able to set up the journeys with the objective of delivering a personalized and sticky user experience on the platform. • Analyse & execute the best practices from different industries for eMail, PN, In-App, Web Pop-up, WhatsApp & other channels • Identify new initiatives and pilot them for their potential by developing holistic A/B experiments to test and improve the journey, for all surfaces (App & Web). • Liaise with data team & marketing team to improve the effectiveness of CRM campaigns • Collaborate with product managers & business counterparts to get the retention & engagement marketing KPIs achieved month on month. • Formulating and executing the CRM strategy aimed at increasing traffic, retargeting, repeat purchase, reduce churn and cross-sell by working closely with the Marketing, Product, Tech and Ops teams • Responsible for developing consumer segmentation campaign plans to drive customer retention, and engagement and to achieve KPIs.

What are we looking for? • Experience working in usage and retention role. • Advanced Excel experience • Proven ability to analyze data, spot trends and identify opportunities • Results focused and commercially driven • Strong communication skills • Confident and pro-active