Senior Manager - Marketing

Strategic Planning : Develop and implement marketing strategies and plans aligned with the company's business objectives . This includes defining target audiences, market positioning, and setting specific goals and KPIs . Team Leadership : Oversee and manage a marketing team, including marketing managers, coordinators, and specialists . Provide guidance, mentorship, and support for team members to achieve their goals . Budget Management : Manage the marketing budget, allocate resources effectively, and ensure that marketing initiatives are cost-efficient and produce a positive ROI . Campaign Development : Lead the creation of marketing campaigns, including digital marketing, advertising, content marketing, email marketing, social media, and other promotional efforts . Ensure that campaigns are well-planned and executed . Market Research : Conduct market research and analysis to understand customer needs, market trends, and competitor activities . Use data and insights to make informed decisions . Brand Management : Oversee brand development and management, ensuring consistency in messaging and visual identity across all marketing materials and channels . Product Launches : Plan and execute product or service launches, including developing go-to-market strategies, pricing, and messaging . Performance Analysis : Track and measure the effectiveness of marketing campaigns and initiatives . Use data and analytics to make data-driven decisions and adjust strategies as needed .