ANSR Consulting - Senior Manager - Campaigns & Go To Market (7-15 yrs)

Campaign Strategy and Planning:

- Expertise in ABM strategy and tactics to build an integrated approach to target must have accounts.

- Should be able to create ABM touch points, content for targeted ICP.

- Develop and execute comprehensive, multi-channel marketing campaigns to drive demand generation and brand awareness. Global Capability Center needs an extremely different approach vs marketing a product/services portfolio.

- Should be able to design campaigns for CXO audience and determine the most effective strategies to engage during the long awareness & consideration cycles and convert them.

- Write short form content (email, LinkedIn, 1:1 outreach) content for CXO and VP audience

- Bring in new ways of leveraging ABM, referral led campaigns and collaborate with key stakeholders to align campaign goals with business objectives.

- Integrate tools to ensure you the systems and processes are integrated and enables best experience for the prospects.

Campaign Execution and Management:

- Lead the end-to-end management of integrated marketing campaigns (email/social/paid/events/funnel-based campaigns/etc), ensuring timely delivery and quality execution.

- Build campaign cohorts (by function/by industry/by persona/CXOs/etc) and utilize a mix of digital, content, social media, email, events, and other marketing channels to maximize reach and engagement.

- Leverage existing content, marketing assets to support the Demand related outreach campaigns effectively.

Demand Generation:

- Develop and implement strategies to generate high-quality leads and nurture them through the sales funnel.

- Leverage marketing automation tools and CRM systems to track and manage leads.

- Collaborate with the sales team to ensure seamless lead handoff and follow-up.

- Ensure to deliver on quarterly targets across campaigns.

Performance Analysis and Optimization:

- Monitor and analyse campaign performance using key metrics and KPIs to assess effectiveness and ROI.

- Continuously optimize campaigns based on data-driven insights and feedback.

- Prepare and present detailed reports on campaign performance to senior management.

Team Leadership and Collaboration:

- Mentor and guide junior team members, fostering a collaborative and high-performance culture.

- Work closely with cross-functional teams including sales, product, and customer success to ensure alignment and synergy.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.

- 10+ years of experience in campaign management, demand generation, or a related marketing role.

- Proven track record of designing and executing successful integrated marketing campaigns.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Excellent project management skills with the ability to manage multiple campaigns simultaneously.

- Proficiency in marketing automation platforms (e.g., Pardot, Marketo, HubSpot, Outplay, Apollo) and CRM systems (e.g., Salesforce).

- Exceptional communication and interpersonal skills.

- Ability to think strategically and creatively while maintaining attention to detail.