Ppc Executive

Role & responsibilities : We are seeking a highly motivated and results-driven PPC Executive to manage our pay-per-click advertising campaigns across various platforms

Skills:

• Proficient in Google Ads, Bing Ads, and social media advertising platforms.
• Strong analytical skills with experience in Google Analytics or other analytics tools.
• Excellent communication and collaboration skills.
• Detail-oriented with strong organizational skills.
• Ability to work independently and manage multiple campaigns simultaneously.

Preferred candidate profile :

Key Responsibilities:

Campaign Management:

• Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms like Facebook, Instagram, and LinkedIn.
• Conduct keyword research to identify high-performing keywords and optimize ad copy accordingly.
• Create and optimize landing pages to improve Quality Scores and conversion rates.

Budget Management:

• Monitor and manage daily and monthly budgets for PPC campaigns.
• Ensure efficient allocation of budget across different campaigns to maximize ROI.
• Provide recommendations for budget adjustments based on campaign performance.

Performance Analysis:

• Track, analyze, and report on key metrics such as CTR, CPC, conversion rates, and overall campaign performance.
• Use data-driven insights to optimize campaigns for better performance.
• A/B test ad creatives, bidding strategies, and landing pages to continuously improve results.

Competitor Analysis:

• Conduct competitive analysis to identify trends, opportunities, and areas for improvement.
• Monitor competitor PPC strategies and adjust campaigns to stay ahead in the market.

Collaboration and Communication:

• Work closely with the content and design teams to create compelling ad creatives.
• Collaborate with the SEO team to align PPC and organic search strategies.
• Communicate campaign results and insights to the Digital Marketing Manager and other stakeholders.

Stay Updated:

• Keep up-to-date with the latest trends, tools, and best practices in PPC and digital marketing.
• Attend industry conferences, webinars, and training sessions as needed.

Perks and benefits : FOOD, STATUTORY COMPLIANCE