AVP - Online Business-Mutual Funds-Goregoan-Mumbai

Job Description: AVP Online Business - Mutual Funds
About Us
Anand Rathi Shares and Stock Brokers Limited is a leading financial services company with 30 years of proven market excellence. The company offers a wide range of products and services under brokerage and distribution of equities, commodities, currencies and mutual funds. Anand Rathi has a strong presence in India and abroad and serves a diverse client base.

We are now expanding our online business aimed at Millennials and GenZ customer segments via a digital first offering. We are committed to advance the financial well-being of our customers through transparent and responsible product offerings.

We are seeking a dynamic and results driven individual to join our team as an AVP - Online Business [Mutual Funds].

Position Overview
As an AVP - Online Business, you will be responsible for developing and executing strategies to acquire new clients interested in mutual funds through online channels. You will focus on building and scaling online distribution channels, drive marketing campaigns, and lead funnel conversion. You will be responsible for building AUM and overall revenue. Your role will play a pivotal part in driving our online mutual fund sales and revenue growth.

Key Responsibilities

• Develop comprehensive annual business and marketing plans for mutual fund products, outlining strategic objectives and targeting both existing and new market segments.
• Spearhead the acquisition of Mutual Fund customers, utilizing online channels, strategic business partnerships, referral programs, and alliances.
• Responsible for overall revenue for the Mutual Funds distribution business. Build Mutual Fund F AUM and drive growth in SIP numbers.
• Collaborate closely with marketing team to:
• devise and execute impactful online marketing initiatives tailored to attract new customers.
• fine-tune digital marketing channels to bolster lead generation and customer acquisition efforts.
• craft compelling and informative content, educating potential clients about mutual funds and investment benefits.

• Implement and oversee lead generation and conversion process by leading the voice team.
• Analyze data and market trends rigorously to identify opportunities for refining acquisition strategies, enhancing conversion rates, and driving revenue growth.
• Monitor and report key performance indicators (KPIs) related to online mutual fund acquisition, ensuring transparency and accountability in revenue generation efforts.
• Stay abreast of industry best practices, emerging trends, and cutting-edge technologies in investment space, fostering innovation and continuous improvement.
• Collaborate seamlessly with Product Management, Technology, Operations, and Customer Support teams to align on new product launches, ensuring consistent and compelling mutual fund products.
• Monitor external market trends and competitors' marketing efforts, proactively identifying best practices and adapting strategies to maintain a competitive edge in the mutual fund space.
• Take accountability for ongoing product delivery, overseeing features enhancements and positioning of the Mutual Fund app to ensure its relevance and competitiveness in the market.
• Address customer issues promptly, ensuring high satisfaction levels.
• Adhere diligently to operational processes and compliance norms.
• Promote cross-selling initiatives, offering clients a diverse range of products such as Equity, Debt, and Portfolio Management Services (PMS), enhancing the overall customer experience and increasing revenue streams.

Experience

• Strong business manager with 8-10 years of relevant experience of online client acquisition, digital marketing and revenue generation.
• Masters degree in Marketing, Business, or Finance from a reputed University.
• Proven experience in online marketing, lead generation, and customer acquisition, preferably in the financial services industry.

Personal Skills

• Proven experience of developing and executing demand generation and conversion. The candidate should have relevant experience in sales management and building/managing business partnerships.
• Deep knowledge of the mutual fund business, investment products, and financial markets.
• Strong knowledge of market trends, customer behavior, and competitive landscape.
• The candidate should have exceptional analytical and problem-solving abilities and the ability to interpret data to drive actionable insights.
• Exceptional communication and interpersonal skills, with the ability to collaborate and obtain results effectively working with cross-functional teams.
• Disciplined and process-oriented, able to design and implement the best controls and processes.
• Organized, high energy, and results driven, superior problem-solving skills.
• Self-motivated. You work best with a high level of autonomy and responsibility.
• Manage uncertainty and ambiguity well. You can make decisive calls without enough information.
• Care about the product. You want to build products that help make people more successful. You have insight into why some products succeed and others dont.
• Base level proficiency in digital marketing tools and platforms and analytics tools.
• Self-motivated, results-oriented, and able to thrive in a fast-paced, dynamic environment.
• High attention to detail and proven ability to manage multiple, competing priorities simultaneously with minimal supervision.
• Should be a self-starter and proactive target oriented. Fast Speed of Execution.

Specifics

• Compensation: INR 18-20 lacs
• Date of joining: 1-2 months
• Location: Goregaon (E), Mumbai
• Reports to: Chief Business and Digital officer (CBDO)

If you are passionate about investments, digital marketing, and driving revenue growth, we invite you to apply for this exciting opportunity. Please mail your resume and a cover letter outlining your relevant experience and achievements at careers@rathi.com.