Specialist - Social Media - Mutual Funds (3-5 yrs)

Social Media Specialist

Responsibilities:

- Manage the brand's social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, YouTube, and additional channels that may be deemed relevant

- Responsible to drive traffic and customer engagement

- Create compelling and creative written content for social media posts, ads, and website updates

- Twitter posts relating to trending topics in the industry

- Increase engagement% across platforms

- Track, measure, and analyze all initiatives to report on social media ROI

- Manage daily social media calendars and schedule posts.

- Monitor social media trends and update strategies to boost engagement.

- Coordinate with graphic designers for deliverables

- Engage with followers, respond to comments, and interact with the online community.

- Collaborate with the marketing and content teams to ensure brand consistency.

- An ideal candidate would be someone with

- At least 3+ years' experience working in social media management/community management

- At least 1 year of experience with managing social media in the Mutual Funds

- Prior experience building a following on social media channels like Twitter, Youtube, Facebook, Instagram, Linkedin (while also channeling that following to other platforms like Telegram and Discord)

- If you have experience in running ads on various social media platforms, that's a bonus

- Creative thinker

- Excellent communication skills - both verbal & written