Assistant Manager/Manager For Digital Products (TPP)

Job Title Assistant Manager/Manager for Digital Products (TPP)
About Us
Anand Rathi Share and Stock Brokers Limited is a leading financial services company with 30 years of proven market
excellence. The company offers a wide range of products and services under brokerage and distribution of equities,
commodities, currencies and mutual funds. Anand Rathi has a strong presence in India and abroad and serves a
diverse client base.
We are now expanding our online business aimed at Millennial and GenZ customer segments via a digital first
offering. We are committed to advance the financial well-being of our customers through transparent and
responsible product offerings.
We are seeking a dynamic and results driven individual to join our team as Assistant Manager/Manager for Digital
Products (TPP)
Position Overview
As an Assistant Manager/Manager, you will be responsible for developing and executing growth strategies to acquire
new users, retain existing customers, and drive revenue for TPP products like Mutual Funds, Insurance, ETFs,
Structured Products, Fixed Income Products, etc. You will work closely with the marketing, product, and data teams
to identify opportunities and implement innovative marketing campaigns.
Key Responsibilities
1) Personalization of Digital Products (TPP)
• Drive Digital Revenue Growth by owning the end-to-end funnel stage metrics for an acquired client including
Onboarding, Engagement & Retention.
• Develop insights by understanding the customers' needs/pain points by conducting relevant market
research, data analytics and other exercises.
• Develop and implement growth marketing strategies to achieve key business objectives, including user
acquisition, engagement, and retention. Routinely assess competition and understand their product
offerings and portfolio of products.
• Analyze user journeys to identify improvement areas to increase traffic and conversions.
• Strategize & execute goal-oriented communication strategy to drive usage of products/increase business.
• Campaign conversion by conducting A/B Testing & automating those campaigns when satisfactory
conversion is reached.
• Demonstrated expertise with MoEngage (Must Have), including hands-on experience in designing and
executing Omni-channel campaigns.
2) Innovation & Improvement
• Assist in conducting market research and analysis to identify market trends, customer needs, and
competitive landscape
• Capture trends, opportunities, and potential areas in the financial market for enhancing product offerings
• Stay abreast of industry developments, competitor activities, and regulatory changes
• Constantly work on new ideas and execution for getting the first mover advantage

3) Collaboration
• Collaborate with product managers, designers, engineers, and other stakeholders to define product features,
user stories, and acceptance criteria
• Work on detailed feedback analysis & give recommendations for growth through digital activities
• Prepare and present reports & data analysis to various stakeholders and constantly work on improvising the
results
4) Reporting
• Define key performance indicators (KPIs) related to Feedbacks & Surveys of various Product Goals and
measure the effectiveness.
• Constantly monitor these metrics and share insights to improvise customer satisfaction & retention rates
• Dive into data driven strategies and analysis to focus on best product offerings
Experience
1) Bachelor's degree in Business Administration, Engineering, Technology, Commerce, or related fields. MBA
preferred.
2) Min 2 years of experience in digital product management, business analytics, or related roles.
3) Excellent analytical skills with the ability to translate complex requirements into clear and actionable
deliverables
4) Proven track of developing and implementing digital product strategies and achieving aligned targets
5) Strong understanding for visual aesthetics and design principles ensuring that the design elements are
pleasing, cohesive and aligned with brand identity
6) Knowledge of design thinking principles and methodologies
7) Familiarity with financial products/services and market trends in the Indian financial sector
Personal Skills
1) Exceptional Verbal, Written Communication and Presentations Skills
2) Should have strong networking & relationship building skills
3) Organised, high energy, results driven, superior problem solving skills & high attention to detailing
4) Self-motivated, results-oriented, and able to thrive in a fast-paced, dynamic environment. Should be a self-
starter and proactive target oriented.
5) A strategic mind-set with the ability to develop and execute digital product planning aligned with
organizational goal
6) Ability to adapt to changing market conditions, customer preferences, and internal dynamics to ensure
continued success
7) Effective time management skills to handle multiple tasks simultaneously and meet tight deadlines
8) A customer-centric approach, understanding customer needs and aligning marketing strategies to enhance
customer satisfaction
9) Ability to think creatively and propose innovative solutions to drive growth and gain a competitive edge
Specifics
● Compensation: Rs. 6 8 lac per annum
● Date of joining: 1 3 months
● Location: Goregaon (E), Mumbai
● Reports to: Assistant Vice President – Retail Product
If you are passionate about Technology & Digital Product Offerings that have high impact on growth, we invite you to apply for
this exciting opportunity. Please mail your resume and a cover letter outlining your relevant experience and achievements at