Digital Marketing Manager

Roles & Responsibilities for Digital Marketing Manager

• Build, plan, and implement the overall digital marketing strategy and monitor the implementation across all digital channels and platforms

• Build, manage, and coach the team of performance marketing managers.

• Measure performance marketing ROI, CAC, LTV and other KPIs

• Prepare monthly, quarterly and annual digital marketing budgets across digital channels.

• Build SEO growth strategy, oversee implementation, and monitor the growth progress.

• Own monthly, quarterly, and annual online revenue targets.

• Stay up to date with the latest technology and best practices

• Research competition, investigate benchmarks, and provide suggestions for improvement.

• 3 to 5 years of experience managing Saas, retention, SEO, and analytics.

• Candidates from E-commerce, D2C, EdTech, and Saas will be preferred.

• 2 Years of experience in a team management role.

• Should be very good with data analytics.

• Should have worked on Google Analytics