Analytics Specialist - Marketing and Customer Analytics

Skill required:Marketing and Customer Analytics - Data Science
Designation:Analytics Specialist
Job Location:Mumbai
Qualifications:MTech/MSc/Master of Business Administration
Years of Experience:7 to 11 years
What would you do?
You will be aligned with our Insights & Intelligence vertical and help us generate insights by leveraging the latest Artificial Intelligence (AI) and Analytics techniques to deliver value to our clients. You will also help us apply your expertise in building world-class solutions, conquering business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise-class and demonstrate yourself as an expert by actively blogging, publishing research papers, and creating awareness in this emerging area. You will be working as a part of Marketing & Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to marketing organizations in terms of optimizing ROI & performance efficiency in operations. Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. You should have exposure to digital marketing, A/B testing, MVT, Google Analytics/Site Catalyst. In this role, you will be working on the interdisciplinary field about scientific methods, processes and systems to extract knowledge or insights from data in various forms, either structured or unstructured. Prior experience in one or more of the analytics areas (price modeling, promotion forecasting, demand forecasting, supply chain analytics, markdown optimization, assortment analytics, affinity analysis, recommendation engine, etc.) will be good. Require excellent knowledge in multivariate statistical techniques (regression, classification, segmentation, etc.)
What are we looking for?

Python

R Language and Environment

Microsoft Power BI/QlikView

Commitment to quality

Strong analytical skills

Written and verbal communication

Ability to manage multiple stakeholders

Ability to meet deadlines Roles and Responsibilities

In this role you are required to do analysis and solving of moderately complex problems

May create new solutions, leveraging and, where needed, adapting existing methods and procedures

The person would require understanding of the strategic direction set by senior management as it relates to team goals

Primary upward interaction is with direct supervisor

May interact with peers and/or management levels at a client and/or within Accenture

Guidance would be provided when determining methods and procedures on new assignments

Decisions made by you will often impact the team in which they reside

Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture

Please note that this role may require you to work in rotational shifts