Performance Marketing Manager - CPL

Key Responsibilities:

Campaign Management & Optimization

• Plan, execute, and optimize CPL-focused performance marketing campaigns on platforms like Google Ads, Meta (Facebook & Instagram), LinkedIn, and Programmatic Ads.
• Monitor and analyze lead quality, conversion rates, and campaign ROI to optimize performance.
• Implement A/B testing for ad creatives, landing pages, and targeting strategies.

Data & Analytics

• Track key performance metrics (CTR, CPC, CPL, ROAS, etc.) and generate actionable insights.
• Use Google Analytics, Facebook Business Manager, and other ad platforms to analyze data and improve campaign efficiency.
• Create regular performance reports and dashboards for stakeholders.

Strategy & Experimentation

• Develop and execute strategies to reduce CPL while improving lead quality.
• Stay updated on industry trends, algorithm changes, and emerging ad platforms.
• Collaborate with content and design teams to create high-performing ad creatives and landing pages.

Budget & Bidding Strategy

• Manage and optimize ad spend across multiple channels.
• Utilize manual and automated bidding strategies to maximize lead generation within budget constraints.

Qualifications & Skills:

• 3+ years of hands-on experience in CPL-driven performance marketing.
• Expertise in Google Ads, Meta Ads, LinkedIn Ads, and other paid channels.
• Strong knowledge of conversion tracking, attribution models, and pixel/tag implementation.
• Proficiency in Google Analytics, Google Tag Manager, and CRM tools (HubSpot, Salesforce, etc.).
• Experience in landing page optimization and funnel analysis.
• Strong analytical and problem-solving skills.
• Excellent communication and stakeholder management abilities.

Preferred Qualifications:

• Experience in the B2B.
• Knowledge of marketing automation tools.
• Familiarity with SEO, email marketing, and organic growth strategies.

Salary & Benefits:

• Competitive salary based on experience.
• Learning & development opportunities.