Analyst, Paid Social

About Anteriad: 

Anteriad is an international award-winning company that provides our customers with powerful intent data solutions with a core belief in quality data over quantity. We TripleCheck every lead for accuracy, and never deliver unverified data. It is our vision to drive B2B marketing data with our proprietary Intent Engine to the next level. We constantly challenge ourselves and our products to be better, and therefore have become a leader in the B2B MarTech industry. We lead with a commitment to innovation, a high level of integrity and investment in our team.

JOB SUMMARY:

We are seeking a passionate social media analyst who can quickly understand and support initiatives, implement successful social media strategies that will contribute to the goals and success of B2B campaigns. He/She is responsible for executing Paid Social campaigns that drive profitable ROI and engagement.

He/She will assist with the planning and execution of Social Media Campaigns; ensure best practices are met in the day-to-day execution of the channel and develop Paid and Organic Social strategies across brands to leverage the data, and insights for maximum efficiency.

Anteriad is seeking for a highly driven and enthusiastic social media analyst to oversee the whole process, including editing, strategy formulation, creative direction and content creation, and reporting, with an emphasis on B2B audiences, customers, and partners.

This role will be responsible for leading the strategic development and execution of social marketing initiatives that support and build our brand in the eyes of our global talent markets. The ideal individual for this role will feel comfortable setting strategy and managing details, have strong editing abilities, enjoy content creation, be able to manage multiple projects concurrently, and be able to succeed in a fast-moving organization. They’ll value the importance of protecting brand integrity while maintaining a logical outlook for project execution. They thrive within cross-functional teams, excel at building and managing relationships with internal partners and stakeholders, and exhibit excellent organizational skills. They are well versed in the latest social trends, channels, and channel features and will be a subject matter expert across the leading social channels for the organization.

DUTIES AND RESPONSIBILITIES:

Use analytical and problem-solving capabilities to ensure flawless campaign execution to meet and exceed stated objectives.
Direct bid strategy, campaign optimizations, and reporting for paid social media
Assist with strategy, design, and development of ad creative and landing pages in coordination with digital advertising projects.
Oversee budgets and flighting for all self-service
Manage rate tracking, benchmarking, planning costs, and overall budget for client
Forecast around audits and campaign
Serve as a mentor to Analysts and available for ad hoc questions and trainning.
Will monitor/report on digital advertising metrics while providing planning and strategies for ongoing success and campaign improvement.
Using Google Analytics,Meta/LinkedIn/Twitter/Google Ads Insights and/or other social media analytics tools to monitor metrics, evaluate performance and improve strategy
Plan and develop social media marketing strategies which help to drive traffic and get active engagement to the
Produce content calendars for social media channels such as Twitter, Facebook, Instagram, LinkedIn and Pinterest, YouTube.
Leverage and manage social listening tools/projects to develop strategies and analyze competition and audience segments, comfortable with co-presenting analysis to clients.
Stay up to date on the use of social media
Expert knowledge of Excel, SQL, working with and creating Dashboards for social media medians including but not limited to Sprout Social, Hootsuite, Google Analytics, Google AdWords, MailChimp, Instagram, Snapchat, Tumbler, Facebook, LinkedIn, Twitter, Pinterest, Tumblr SEMrush, Ahrefs and Sprinklr
Development and automation of ongoing data-driven reporting/insights (scorecards, SBI, )
Working closely with the content group, help increase traffic and engagement to the most shareable and actionable content and give data-driven recommendations for material by keyword, topic, and headline.
Help drive B2B Marketing’s SEO, Google search rankings, and organic web traffic, by building high value backlinks to the B2B Marketing site through active and passive engagement with key content and social media
Communication to team and management on project development, timelines, and results
Create actionable insights that drive the business forward and show success in progress to key performance

MANDATORY SKILLS

Minimum of 0-1 years' experience in social media buying & planning, particularly working in both paid and organic focusing on B2B marketing.
Establish and maintain effective communication and engagement with managers to ensure that proper information technology needs are met.
Experience using paid media to complement earned media campaigns and meet business
Experience in developing paid strategies and executing campaigns and performing analysis on performance that are in line with the campaign's set KPI's.
Familiarity with Facebook Ads, LinkedIn Ads, Twitter Ads, Google Ads and Google
Expertise in Microsoft Excel with a strong analytical mindset and appetite for data analysis and reporting
Genuine interest in the digital media space and enjoys staying up to date on industry
Excellent written and verbal communication skills
Desired: Knowledge of HTML/CSS, WordPress, and website administrations
Experience working with keywords optimization on
You embrace the role of the social media analyst who has accountability for lead generation and engagement of a brand.