Product Marketing Executive

Must have KSA (Knowledge Skills Abilities) :

1. Lead Generation : Proven experience in developing and executing lead generation strategies.
2. Digital Marketing : Understanding of digital channels, social media, and marketing automation tools.
3. Strong Communication Skills : Ability to engage prospects effectively through written and verbal communication.
4. Analytical Mindset : Experience in tracking campaign performance and making data-driven decisions using tools such as GTM, Hotjar etc.
5. Time Management & Collaboration : Ability to manage multiple campaigns independently while working cross-functionally with teams.

Additional KSA for advantage : Knowledge of Hubspot or any other project management tools.

Responsibilities :

1. Identify and prospect leads through various channels.
2. Qualify leads based on engagement and interest levels.
3. Plan and execute lead generation campaigns in collaboration with marketing and sales teams.
4. Conduct research to identify high-potential prospects and outreach opportunities.
5. Analyze campaign performance by tracking metrics and optimize for better results.