Digital Marketing Team Lead

Are you ready to lead impactful digital strategies and drive innovation in a global organization

At Zygo, a leader in advanced optical metrology systems and ultra-precise optical components for over 50 years, we re searching for a Digital Marketing Leader to spearhead our global digital initiatives. Join our dynamic and collaborative team, where your expertise will help shape solutions that address complex challenges and uphold our values of curiosity, collaboration, persistence, and quality.

As the Digital Marketing Team Lead, you will manage a team of talented professionals based in India and oversee campaigns, SEO, website strategies, and analytics to deliver measurable business results. You ll collaborate with international teams and play a critical role in supporting Zygo s mission to remain at the forefront of precision and excellence.

Key Responsibilities:

Digital Campaign Execution and Optimization

• Develop and manage digital campaigns across global media channels to generate leads and drive opportunities.
• Collaborate with the marketing team to achieve key KPIs, including MQLs, eCommerce sales, and ROI.
• Oversee PPC campaigns (Google Ads, Bing Ads) and manage vendor partnerships for optimal results.
• Implement SEO strategies using tools like Ahrefs and Silktide to improve rankings.
• Leverage Google Analytics (GA4) and Google Tag Manager for performance analysis.

Website and Content Strategy

• Enhance website user experiences to improve lead conversion and eCommerce engagement.
• Partner with the creative team to produce compelling content across digital channels, including webinars, email campaigns, and social media.

Performance Analytics and Insights

• Monitor campaign performance and provide actionable recommendations for optimization.
• Prepare detailed reports to guide data-driven decisions.

Strategic Leadership and Team Management

• Define objectives and a growth plan for the Digital Center of Excellence in India.
• Lead and mentor a team of 3+ digital marketing professionals to execute high-quality campaigns.
• Align with global stakeholders to prioritize initiatives and ensure seamless collaboration.
• Develop relationships with international agencies, vendors, freelancers, and consultants, etc. to execute web marketing strategies tailored to regions.

Additional Responsibilities

• Contribute to launching global eCommerce stores and initiatives.

Required Skills and Qualifications:

• Degree in Marketing, Business, Communications, or a related field.
• 5-10 years in digital marketing, including supervisory roles.
• Proven experience managing digital campaigns with measurable outcomes.
• Expertise in SEO, paid media, email marketing, social media, and content marketing.
• Proficiency in tools like GA4, Google Ads, Ahrefs, and marketing automation platforms like Pardot.
• Knowledge of CRM platforms (e.g., Salesforce) and CMS systems.
• Familiar with AI tools for marketing automation, analytics, or content generation to enhance campaign efficiency.
• Familiarity with PowerBI and dashboard creation is a plus.
• Strong project management skills to oversee multiple campaigns effectively.
• Excellent communication and collaboration abilities.
• Organized, detail-oriented, and capable of thriving in a dynamic environment.

Why Join Us

• Engage in meaningful challenges: Contribute to high-impact projects that drive global precision and innovation.
• Collaborate with experts: Work alongside world-class professionals dedicated to excellence.
• Develop your career: Access growth opportunities, advanced training programs, and cross-disciplinary projects.
• Comprehensive benefits: Enjoy competitive compensation, wellness programs, and generous time-off policies.
• Recognition and growth: Earn rewards for your contributions and gain exposure to cutting-edge research and technology.

Bring your passion and commitment to Zygo, where we are curious, collaborative, persistent, and confident, and where safety and quality guide every step of our journey. Grow with us as we solve complex challenges, inspire confidence, and drive excellence in manufacturing.

Are you ready to expand the boundaries of possibility, simplify the complex, and embody the values that define our success

We welcome your unique perspective and invite you to join us!