Associate Marketing Manager | Amazon Fresh, Amazon Fresh

Identify new/ assets opportunities to activate Amazon Fresh on Amazon Gateway and drive implementation
Drive experiments for existing assets and ensure continuous optimizations on CTR performance
Improve Push notifications & Email Channel reach measured via RCV share
Drive continuous optimizations for performance improvement
Drive experimentation roadmap with differentiate communication plan across cohorts
Daily & weekly performance monitoring & reporting updates to improve visibility on Gateway progress
Co ordinating with stakeholders for the inputs as per the calendar and associate campaign execution getting it done by the ASMs on a timely manner
Drive A/B Tests and experiments with an objective of performance improvement and publish results
Drive A/ B tests experiments through SONAR tools on Push / Email to develop learnings
IC Benchmarking in terms on quality of communication and volumes/ frequency to achieve parity or be better


About the team
Amazon Fresh is Amazon s hyperlocal basket-grocery business, offering a large selection of fruits & vegetables, grocery & everyday products to customers - delivered within 2 to 4 hours. Officially launched in Nov 2021, Amazon Fresh is available in 100+ cities across the country. Our mission is to be the most loved online grocery service for our customers - offering great savings on high quality products, delivered reliably at customers convenience.
We are one of the fastest growing Amazon businesses in India, and aim to accelerate this growth trajectory over the next few years. And to drive this accelerated growth, we are looking for highly motivated and experienced marketing professionals, who would love to be part of this exciting journey - 3+ years of professional non-internship marketing experience
- 3+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to stakeholders
- Experience with test and learn, marketing optimization, and experimentation