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16 Alkem Laboratories Jobs

Strategic Marketing Leader For Orthopedic Large Joint Manufacturing

12-20 years

Mumbai

1 vacancy

Strategic Marketing Leader For Orthopedic Large Joint Manufacturing

Alkem Laboratories

posted 17hr ago

Job Role Insights

Flexible timing

Job Description

1. Upstream Marketing:

  • Market Insights: Lead in-depth market analysis to identify trends, unmet needs, and competitive landscape in the orthopedic large joint sector.
  • Product Development: Collaborate with R&D teams to guide new product development and enhancements, ensuring alignment with market demands and clinical needs.
  • Portfolio Strategy: Define and execute product strategies, including pricing models, positioning, and value propositions based on clinical and economic evidence.

2. Downstream Marketing:

  • Market Launches: Develop and execute comprehensive launch plans for new products, ensuring cross-functional alignment.
  • Marketing Collateral: Oversee the creation of engaging and impactful content, including product catalogs, brochures, presentations, and training materials.
  • Marketing Communication: Craft and deliver compelling messaging across all channels to build brand equity and drive sales.

3. Digital Marketing:

  • Strategy Execution: Implement digital campaigns, including website management, SEO/SEM, social media, and email marketing, to enhance brand visibility and lead generation.
  • Content Marketing: Develop and manage content such as blogs, webinars, and case studies to engage healthcare professionals and decision-makers.
  • Performance Optimization: Utilize analytics tools to measure and optimize campaign performance, ensuring ROI-driven strategies.

4. Medico-Marketing and Medical Education Programs:

  • Program Design: Create and manage medical education initiatives to ensure the safe and effective use of knee and hip implants, targeting surgeons, allied healthcare professionals, and clinical staff.
  • Clinical Engagement: Collaborate with Key Opinion Leaders (KOLs) to develop clinical support materials, training workshops, and case study repositories.
  • Compliance: Ensure all medical marketing content and educational programs adhere to relevant regulatory and compliance standards.

5. Clinical Program Design:

  • Design and oversee clinical programs to generate robust evidence supporting product safety, efficacy, and performance.
  • Coordinate with internal and external clinical teams to gather data for regulatory submissions, marketing purposes, and scientific publications.

6. Team Leadership:

  • Build and lead a high-performing marketing team, fostering collaboration and innovation.
  • Provide mentorship and professional development opportunities for team members.

7. Stakeholder Collaboration:

  • Work closely with sales, operations, regulatory, and clinical teams to align marketing strategies with corporate goals.

Represent the company at conferences, customer meetings, and industry events


Employment Type: Full Time, Permanent

Read full job description

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What people at Alkem Laboratories are saying

What Alkem Laboratories employees are saying about work life

based on 2.8k employees
53%
67%
39%
96%
Flexible timing
Monday to Saturday
Within city
Day Shift
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Alkem Laboratories Benefits

Health Insurance
Job Training
Free Transport
Soft Skill Training
Cafeteria
Child care +6 more
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