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1.0

based on 1 Review

8 Alike.io Jobs

Manager - Social Media & Ads Copywriting

Alike

1.0

based on 1 Review

4-5 years

Gurgaon / Gurugram

1 vacancy

Manager - Social Media & Ads Copywriting

Alike.io

posted 13hr ago

Job Role Insights

Key skills for the job

Digital Marketing Copy Writing Social Media Marketing Advertising Medical Insurance Marketing Communication

+ 3 more

Job Description

Job_Description":"

As the Manager of Social Media and Ads Copywriting, you will be theexecuting force behind our brands voice across organic social media and paidadvertising channels. Your primary responsibility will be to craft enticing,persuasive, and engaging copy that resonates with our audience and drivesmeaningful interactions. Understanding the travel segment is crucial, as themarket is shifting from a want-based to a need-based approach, making everytraveler increasingly aspirational.
KeyResponsibilities

Craft EngagingOrganic Social Media Copy: Write compelling and catchy image copies for social media posts andcaptions that reflect our brands voice and resonate with our target audience.

Develop InorganicAd Copy: Create creative and impactful ad copies for campaigns on Google and variousother social media platforms, including catchy image copies and descriptionsthat drive brand presence recall, clicks and conversions.

Understand CustomerNeeds: Conduct thorough research to understand customer preferences, needs, and painpoints. Your copy should effectively address these requirements.

Collaborate withthe Marketing Team: Work alongside the marketing team to brainstorm and develop innovativecampaign concepts that leverage your copywriting skills to enhance customerengagement.

Collaborate withthe Design Team: Work closely with the design team to create visually appealing contentthat complements the written copy and enhances overall campaign effectiveness.

Optimize Copy forPerformance: Utilise performance metrics and A/B testing results to continuouslyrefine your copy, maximizing engagement rates, click-through rates (CTR), andconversion rates.

Manage ContentCalendar: Collaborate and develop the content calendar for social media platforms,ensuring timely delivery of high-quality copy that aligns with services products, marketing campaigns and seasonal promotions.

Stay Updated onTrends: Keep abreast of industry trends in travel, social media, and digital marketingto inform your copywriting strategies and maintain relevance in your content.

Edit and Proofread: Review all written materials for clarity, grammar, punctuation, andadherence to brand guidelines before publication to ensure the highest qualitystandards.

Requirements

Bachelors degree in Marketing, Communications, or a related field.

4-5 years of proven experience in copywriting with a strong focus onmarketing.

Exceptional writing skills with the ability to create persuasive andengaging content.

Experience managing social media accounts with an understanding ofvarious platforms dynamics.

Strong analytical skills to assess campaign performance and makedata-driven decisions.

Creative thinker with a passion for storytelling and innovative contentcreation.

Excellent communication skills with the ability to collaborateeffectively across teams.

Ability to thrivein a fast-paced environment while maintaining attention to detail.

Benefits

Competitive salary and benefits package.

Private medical insurance.

Family-friendly work environment.

Opportunities fordynamic career growth within a rapidly evolving company.

You Will Love Working at Alike If:

You are driven by ambition and want to contribute to somethingimpactful in the travel industry.

You enjoy working in a fun, young team that shares your passion fortravel.

You thrive in a dynamic environment where adventure is prioritized overroutine.

You are an entrepreneurial spirit who welcomes responsibility from dayone.

You view feedbackas an opportunity for growth and see challenges as stepping stones to success.

","