Campaign Specialist- Clevertap

Role & responsibilities

Key Responsibilities:

• Campaign Management: Oversee and optimize remarketing and product engagement campaigns using CleverTap. Ensure effective execution and performance.
• Creative Collaboration: Work with the creative team to design impactful remarketing ads and materials.
• Coordination and Planning: Coordinate with relevant teams for campaign planning and execution. Manage cross-functional collaboration to align strategies and achieve goals.
• Analysis and Optimization: Analyze campaign performance and make data-driven adjustments to improve outcomes.
• Reporting: Provide daily, weekly, and monthly performance reports to stakeholders, highlighting key metrics and insights.
• Integration Coordination: Facilitate integration efforts with relevant teams to ensure seamless execution of remarketing strategies.

Mandatory Skills and Qualifications:

• Proven experience with remarketing tools and CRM platforms, especially CleverTap.
• Strong problem-solving skills and strategic thinking abilities.
• Hands-on experience in campaign execution and coordination with cross-functional teams.
• Excellent analytical skills with a focus on data-driven decision-making.
• Effective communication skills for reporting and collaboration.
• Content knowledge to guide writers for campaign-specific needs.