Business Development Manager

JOB DESCRIPTION
Role
Business Development Manager - FMCG

Key Responsibility Areas (KRAs) & Outcomes
#Key Responsibility Area (KRA)Example outcomes1Maintaining relationships with existing customers and ensuring repeat business from the account.

• Revenue growth from existing accounts
• Execution of field visits as per approved plan
• Dealer / Distributor handling

2Business development for new accounts, generating leads and acquisition of new customers for the company

• New logo acquisition
• Lead generation via multiple channels (vendor and distribution houses, competitor analysis, end to end market solution)
• Planning field visits
• Development and maintaining sales plan
• Branding of the new products
• Preparing and executing weekly, monthly, and quarterly sales forecast
• Feedback and information collection as well as market watch on competitors activity
• Manage all customer activities through the Customers Relationship Management Software (CRM) ensuring consistency and accuracy

3Cross selling and up selling of strategic products for the company in existing as well as new account

• Number of instances of sales of strategic products

4Ensuring high levels of customer satisfaction and exceptionally good customer experience for Alfanzyme as a brand

• CSAT scores for the accounts in the portfolio should be as per company norms

5Reporting

• Sending Daily / weekly / monthly reports to management
• Sending the minutes of meeting immediately after finishing the meetings
• Updating the management regarding the competitor strategy
• Provide timely feedback to the Director, Business Development- regarding performance, Sales activity reports and account strategy concerns

6Organization Culture: Influence a culture of transparency, hard work, innovation, and continuous learning across employees of the department

• Improvement in work environment, motivation levels, and overall mind-set of employees of the department

Expertise& skill sets / Key Competency Areas (KCAs)
Mandatory skillsDesirable skills

• Ability to ensure closure and conversion of sales leads
• Teamwork and collaboration
• Good verbal communication and presentation skills
• Good at creation and handling dealer / distributor network
• In-depth knowledge of company products (after training)
• Execution of field visits as per plan