Brand Manager

Role & responsibilities

Brand Strategy Development:

• Develop and implement a comprehensive branding strategy for dhotis and shirts.
• Ensure brand consistency across all advertising platforms and materials.
• Identify market trends and consumer behavior to align product offerings and messaging.

Advertising Campaigns:

• Plan and execute creative advertising campaigns for dhotis and shirts across various media channels (social media, print, digital, TV, etc.).
• Collaborate with the creative team to design engaging ad content (videos, graphics, etc.).
• Monitor campaign performance and make data-driven adjustments to improve results.

Market Research:

• Conduct market research to understand customer preferences, competitors, and market gaps.
• Use insights to develop targeted advertisements and promotions that appeal to the right audience.

Collaboration:

• Work closely with sales, design, and product teams to align branding and advertising with product launches and collections.
• Manage relationships with advertising agencies, influencers, and media partners.

Budget Management:

• Develop and manage the advertising budget to ensure cost-effective and high-impact campaigns.
• Track ROI on advertising spend and optimize for maximum impact.

Performance Analysis:

• Analyze the effectiveness of advertising efforts and provide regular reports on KPIs, including brand awareness, engagement, and conversion rates.
• Use analytics tools to evaluate and improve campaign performance.

Brand Awareness & Positioning:

• Increase brand awareness and drive consumer preference for our dhotis and shirts.
• Position the brand as a leader in fashion, highlighting the uniqueness of dhotis and shirts through storytelling.

Preferred candidate profile

• Bachelor's degree in Marketing, Business, or related field (MBA is a plus).
• 4+ years of experience in branding, advertising, or marketing, preferably in fashion or retail.
• Strong understanding of branding principles and consumer psychology.
• Proven track record in developing successful advertising campaigns.
• Excellent communication, collaboration, and leadership skills.
• Proficient in digital marketing tools, social media platforms, and analytics software.
• Creativity and a passion for fashion with an eye for trends.

Perks and benefits

Bonuses, Travel Opportunities, Paid Time Off, Work-Life Balance, Career Growth.