AkzoNobelchem - Digital Marketing Role - Innovation & Experience (4-10 yrs)

Digital Marketing- Innovation & Experience

Job Description:

- Describe the responsibilities as clearly as possible. Which tasks is the job holder responsible for and in what way? What results are to be achieved?

- Lead and execute the digital assets/platform development both for B2C and B2B brands.

- Ensure development of platform roadmap by capturing and prioritizing local country requirements and agree on delivery timelines of those with global teams.

- Delivering web experience and supporting the company's digital/online marketing strategy to drive online acquisition through adoption of digital technology covering areas such as channels from user experience, user journey, search engine optimization (SEO), search engine marketing (SEM), AB testing and re-targeting.

- Collaborate with internal teams and external agency to create, develop and manage content/ new online campaign idea for Company's web/online presence and ensure content relevance and delivering website engagement.

- Managing IT, Risk and Group and users on regulatory and internal due diligence, users testing and remediation requirements relating to digital platforms.

- Work with Global Digital Analyst in the analysis of Adobe Analytics to generate site engagement, online leads acquisition opportunities.

- Build and execute web analytics and reporting mechanism for measuring effectiveness, benchmark and optimizing of media campaigns.

- Establish standard KPI framework and drive closely by robust governance

- Adapt and deploy google algorithm updates, content structures, link building, and continuously feedback to content teams on developing search engine friendly content.

- Handle large media budgets in multi country environment. Drive high accuracy in media execution and forecast for future campaigns by prioritizing and through close collaboration with various teams.

- Influence regional/country team and drive partnership with agency/media teams to ensure collaborative approach in developing and executing digital programs.

- Explore, evaluate and built roadmap for new technology both in media and platform space to ensure our brands deliver best in class user experience.