Marketing Manager

Role & responsibilities

Key responsibilities of a transportation marketing manager include:

• Market analysis and strategy development:
• Identifying target markets within the transportation sector.
• Analyzing competitor landscape to identify opportunities and differentiators.
• Developing comprehensive marketing plans aligned with company goals and objectives.
• Brand management and messaging:
• Creating and maintaining a strong brand identity for the transportation company.
• Lead generation and customer acquisition:
• Implementing marketing campaigns to attract new customers, including digital marketing, content marketing, email marketing, and social media advertising.
• Developing targeted sales strategies to reach potential clients and convert leads.
• Utilizing industry events and networking opportunities to generate leads.
• Customer retention and relationship management:
• Building strong relationships with key customers through regular communication and personalized service.
• Addressing customer concerns and resolving issues promptly.
• Pricing and service promotion:
• Analyzing market trends and competitor pricing to develop competitive pricing strategies.
• Promoting special offers and value-added services like expedited delivery or dedicated fleet options.

Preferred candidate profile -

• Strong understanding of the transportation industry, including logistics, regulations, and different modes of transport.
• Excellent marketing and communication skills to effectively convey company value proposition.

Proven ability to build relationships with customers and partners

Perks and benefits- Best as per Market