Senior Manager, Growth

The Role:
We are seeking a passionate and data-driven Senior Manager, Growth, to join our dynamic team. You will play a pivotal role in accelerating our direct-to-customer (D2C) revenue growth by leading innovative growth initiatives and fostering collaboration across various departments.
Responsibilities:
Develop and execute a comprehensive D2C growth strategy, focusing on acquiring new customers, engaging existing customers, increasing customer lifetime value (CLTV), and driving brand loyalty.
Lead the design and execution of growth-hacking experiments using A/B testing and data analysis tools (e.g., Adobe Target, Adobe Campaign).
Work closely with cross-functional teams including engineering, design, analytics, marketing, commercial, revenue management, and user experience to translate growth strategies into actionable projects and product enhancements.
Leverage user-centric design principles and customer behavior analytics to identify opportunities for improvement across the customer journey.
Analyze user data and key performance indicators (KPIs) for D2C channels to measure product effectiveness in generating revenue, identify areas for improvement, and A/B test different functionalities.
Stay up to date on the latest trends and innovations in airline marketing, customer experience (CX), and growth hacking methodologies.
Communicate effectively with cross-functional stakeholders at all levels and present findings and recommendations effectively to them.
Qualifications:
Minimum 7+ years of experience in a growth-focused Marketing, Strategy or Product management role, preferably within the airline industry or a major online travel agency (OTA).
Proven track record of success in developing and implementing data-driven growth strategies that have demonstrably increased revenue or user engagement.
Strong analytical skills with experience in utilizing marketing technology (Martech) tools such as Adobe Target, Adobe Campaign, Adobe Analytics for A/B testing and data analysis.
Excellent communication, collaboration, and presentation skills.
User-centric mindset with a passion for understanding customer behavior and motivations (Customer first).
Ability to think creatively and develop innovative solutions to complex growth challenges.
Strong work ethic with a focus on results and speedy execution.