CRM Marketing Specialist/ Email Marketing

Position Overview:

We are seeking a highly motivated CRM Marketing Specialist with hands-on experience in utilizing CRM and marketing automation tools. The ideal candidate will play a key role in developing and executing customer relationship management strategies, driving customer retention, and enhancing the overall customer experience.

Key Responsibilities:

CRM Strategy Development:

Develop and implement CRM strategies to improve customer retention and engagement.

Create targeted marketing campaigns based on customer segmentation and behavior.

Data Analysis and Reporting:

Analyze customer data to identify trends, preferences, and insights that drive marketing decisions.

Prepare regular reports on campaign performance and customer engagement metrics.

Tool Utilization:

Manage and optimize marketing automation tools including Netcorecloud, Clavertap, Webengage, and Moreengage.

Ensure data accuracy and integrity within all CRM systems.

Content Creation:

Collaborate with the content team to design and execute personalized email campaigns and in-app notifications.

Monitor customer journey touchpoints to ensure timely and relevant communication.

Cross-Functional Collaboration:

Work closely with the sales, product, and customer service teams to align strategies and share customer insights.

Participate in brainstorming sessions to innovate and improve customer engagement initiatives.

Continuous Improvement:

Stay updated with industry trends, tools, and best practices in CRM and marketing automation.

Experiment with new techniques to increase conversion rates and customer loyalty.