Marketing Manager

Responsibilities:

• Develop and implement brand management strategies to elevate the companys market presence and enhance brand equity. Create and execute marketing campaigns across various channels to drive brand awareness, customer engagement, and sales growth. Conduct market research and analyse consumer trends to inform marketing strategies and product development. Collaborate with cross-functional teams, including product development, sales, and design, to ensure cohesive and impactful marketing initiatives. Plan and manage product launches from conception to execution, including promotional activities and post-launch analysis. Develop retail growth strategies to expand market reach and optimize retail performance. Monitor and analyse marketing metrics to measure the effectiveness of campaigns and make data-driven decisions. Manage the marketing budget and allocate resources efficiently to maximize ROI. Stay up-to-date with industry trends and best practices to continually innovate and improve marketing efforts.

Desired profile of the candidate:

• Bachelors degree in Marketing, Business, or a related field. MBA or advanced degree is a plus. 3-5 years of experience in brand management and marketing, preferably in the D2C sector. Proven experience in retail marketing and developing retail growth strategies. Successful track record of planning and executing product launches.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and interpersonal skills.
• Creative thinker with a passion for innovation and problem-solving.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously