Lead Analyst

As an implementation specialist, your responsibilities include working on Adobe Analytics / Google / Web SDK / Mobile SDK to implement analytics tracking; work closely with client business users to capture the business requirements and create an SDR; Translate it into technical requirement and ensure proper implementation of analytics tracking; validate tracking parameters across websites and mobile apps, while acting as an analytics implementation SME across the organization. Critical needs include Adobe Analytics tools Launch, Data workbench, Dynamic Tag Manager and Ensighten Tag Management & GTM

Job Description:

Experience developing reporting data layers and using context data variables in web-based JavaScript and mobile app SDK implementations
Extensive experience testing web and mobile app analytics implementations using Charles proxy and browser developer tools
Working with business owners to help them articulate Key Business Questions and Key Performance Indicators
Translating reporting requirements from the business owners into analytics implementation
Developing and maintaining Adobe Classifications
Experience with marketing campaign attribution models and their relationship to processing rules
Extensive knowledge when to use traffic and conversion variables and success events to deliver on a measurement plan and KPIs
Extensive hands-on experience creating segments and calculated metrics in Analysis Workspace
Design, develop and maintain Adobe Processing Rules to map context data variables to standard analytics variables
Be able to contribute to innovation, process improvement, and standardization
CSS, HTML and/or JavaScript, jQuery experience.
Work effectively across teams to ensure client satisfaction.

Location:

Bengaluru

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent