Lead Analyst

The role is for people who have proven exposure to digital analytics implementations

Job Description:

Key responsibilities:

• Support the effort of evaluating business goals and objectives from multiple business teams and develop tracking/tagging strategies to allow individuals and teams to measure success
• Work with the Client Lead to provide clients and/or their agencies consulting on projects requiring web analytics platform selection, implementation, and platform remediation
• Serve as the principal lead to install, configure & debug web analytics services such as Google Analytics, Adobe Marketing Cloud, and others
• Able to lead a team with site tag implementation, custom rules development and leverage data layer elements for analysis through best-in class Tag Management Solution platforms such as Google Tag Manager, Adobe Launch, or Tealium
• Serve as the lead on the development of implementation documentation for client developers that details page code requirements and data layer details to support stated business analysis needs.
• Perform or provide oversight of quality assurance tests on tracking implementations
• Provide best practices consulting services to clients in solving their Web analytics platform strategy and technical needs.
• Partner with multiple business units within the client s organization as well as outside the company to ensure that best practices in metrics and decision making are being exposed to the client management and core website decision makers.
• Conduct platform training and knowledge sharing in web analytics for clients and the project team as needed
• Experience with deploying and testing analytics tools in mobile apps for iOS and Android devices, especially using the Firebase SDK
• Experience with development environments, tools and processes for building iOS or Android apps, including Xcode and Android Studio.
• Experience with Swift, Objective-C, Kotlin or Java programming languages in the context of mobile applications

Location:

DGS India - Mumbai - Thane Ashar IT Park

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent