Account Manager - Programmatic

The Programmatic Account Manager will be responsible for managing, executing, optimizing, and reporting programmatic advertising campaigns. This role requires a deep understanding of the programmatic ecosystem, including DSPs, SSPs, ad exchanges, ad servers, and data management platforms. The ideal candidate will possess strong analytical skills, technical proficiency, and a keen eye for detail to ensure campaigns run smoothly and efficiently.

Job Description:

Key Responsibilities:

• Set up, monitor, and optimize programmatic advertising campaigns across various DSPs/SSPs and other Ad tech platforms.
• Manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement.
• Analyze campaign performance data to provide actionable insights and recommendations for optimization.
• Analyze reports from multiple platforms and prepare detailed performance reports.
• Work closely with internal teams, and external stakeholders to align campaign strategies and objectives.

Requirements:

• 4 years + experience in a campaign management role in advertising and online media marketing.
• Proficiency with major DSPs or SSPs (e.g. DV360, Xandr, Google Ad Manager) or ad-serving platforms (e.g. CM360, Flashtalking).
• Experience working with budgets, understanding of pacing, and the ability to make necessary adjustments as required
• Demonstrates exceptional attention to detail, ensuring accuracy and precision in all tasks and deliverables and ensuring timely and successful completion.
• Must be open to adapting and working with various Ad Tech tools including in-house DSPs related to Programmatic Advertising.
• Capable of seamlessly transitioning between different tools and systems, ensuring efficient and effective campaign management.
• Maintains a proactive approach to staying on top of everything within the process to support evolving client needs.
• Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills, are required.
• Experience in an analytical, results-oriented environment with external customer interaction.

Additional Information

• Works as a member of the team and cross-functional teams
• Ability to lead/own internal & vendor meetings and communication.
• Have an aptitude for basic mathematical concepts
• Possess excellent verbal and written communication skills
• Ability to prioritize tasks and meet all deadlines while producing quality.
• Ability to aggregate and communicate data to support recommendations
• Ability to follow through on assigned tasks with minimal supervision
• Passion and curiosity for media, brands & digital activation
• Flexible to work across different time zones/shifts (including night shift)

Location:

Chennai

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent