Senior Analyst - Programmatic

Job Description:

Focus DSP:

• Experience in setup, management, and reporting for online video and display campaigns across several DSP platforms:
  • Priority 1: DV360, TTD
  • Priority 2: Xander, Amazon, Teads
• Experience working with budgets, understanding pacing, and making necessary adjustments as required.
• Experience in setting up DCO campaigns.

Requirements:

• 2+ years of experience in a campaign management role in advertising and online media marketing. Video ad experience is a plus.
• Experience using ad-serving systems such as Google Campaign Manager and Display & Video 360.
• Knowledge and experience working with 3rd-party vendors such as Innovid, Pointroll, Sizmek, etc.
• Basic understanding of pixel and pixel management.
• Familiarity with ad servers, media agencies, and web debugging tools (e.g., Charles Proxy, Firebug, Fiddler) is a plus.
• Excellent written and oral communication and presentation skills, with the ability to express thoughts logically and succinctly. Strong interpersonal skills are also required.
• Experience in an analytical, results-oriented environment with external customer interaction.

Location:

Chennai

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent