Digital Marketing Specialist - Above 35yrs Only - WFH / Remote

Job Description:

We are seeking both a highly skilled Digital Marketing Expert to join our passionate team. This role require individuals who are enthusiastic about digital marketing, possess a deep understanding of various digital channels, and are committed to achieving outstanding results for our clients. If you're a creative thinker, a strategic planner, and a team player, we want you to be part of our dynamic team.
• Able to start work immediately or within a short notice

Key Responsibilities:
• Campaign Management:
• Plan, execute, and manage digital marketing campaigns across various channels (e.g., social media, Google Ads, email marketing, SEO).
• Monitor and analyze campaign performance using analytics tools, adjusting strategies to optimize results.
• Content Creation & Management:
• Develop and manage content for social media, blogs, and other digital platforms to engage target audiences.
• Collaborate with designers and content creators to ensure consistent branding and messaging across all channels.
• Social Media Management:
• Oversee and manage all social media platforms (e.g., Facebook, Instagram, LinkedIn) by creating engaging content, scheduling posts, and interacting with followers.
• Stay updated on social media trends and implement new features or platforms to increase brand visibility.
• Analytics & Reporting:
• Monitor key performance indicators (KPIs) to measure the success of digital marketing initiatives.
• Prepare and present regular reports on campaign performance, providing insights and recommendations for improvement.
• Client Liaison:
• Work closely with clients to understand their marketing goals and provide strategic recommendations.
• Ensure timely communication and updates regarding campaign progress and results.
• Market Research & Competitor Analysis:
• Conduct market research to identify trends, customer needs, and competitive activity.
• Use insights to inform campaign strategies and improve overall marketing effectiveness.
• Budget Management:
• Manage and optimize the digital marketing budget, ensuring efficient allocation of resources across campaigns.
• Monitor spend against budget, providing regular updates to senior management.

Qualifications:
• Bachelor's degree in marketing, business, or related field.
• Proven experience in digital marketing, with a minimum of 2 years managing campaigns.
• Proficiency in digital marketing tools and platforms
• Exceptional communication and analytical skills.

Benefits:
• Competitive salary
• Opportunities for professional growth
• Collaborative and innovative work environment
• Work from home arrangement