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172 Aditya Birla Insulators Jobs
Area Franchisee Manager
Aditya Birla Insulators
posted 24d ago
Job Role Insights
Fixed timing
Key skills for the job
Job Description
Building Material / FMCG / Consumer Durables / Telecom/ Auto
Skills / Experience Qualifications
Skills: Franchise Exposure, KRA Execution
Min. Qualification: Postgraduate/ Diploma in Management
Min. 5 years experience
Key Result Areas
Detailed Actions
1. Mapping of Franchisee Channel Partner
a) Identifying break towns into clusters for the assigned territories
b) Visit potential paint dealers in each of the clusters
c) Collect crucial information required for decision making of conversion
2. Conversion to Franchisee Stores jointly with Sales team
a) Shortlisting top dealers jointly with Sales team for conversion to Franchise partners. Develop and maintain list of potential Franchise partners
b) Build pipeline for conversion to Franchise stores and upgradation of franchise partners to higher tier
3. Evaluating Retail Excellence Score (RES) and working on driving the same
a) Track and drive Retail excellence through DDE for various parameters like store hygiene, visibility, Customer feedback capture, POS Billing adherence, etc,
b) Audit of Franchise retail excellence score on quarterly basis
c) Creating awareness and importance of RES among franchise
4. Painting Services
a) Ensure all Central Leads for Dealer led painting services are acted upon by the team Leaders and CSE
b) Monitor conversion % and suggest mechanisms to improve the same
c) Resolution of Escalated issues pertaining to dealer painting services
d) Work on feedbacks to improve the efficiency
e) Support Delivery of All Marketing, VM Campaigns and focused product sales
a) Support sales of Focussed products via placement, display and promotion through colour consulting and painting services
b) Monitors effectiveness of VM arrangement at stores and recommends changes.
c) Executes Marketing/ promotional campaigns for the Franchise Partner
d) Plan Franchise Launch coordinate Upgrade
a) Coordinate the store launch plan and monitor the launch / opening process for smooth operations
e) Monitor Business Performance of Franchise Stores.
a) Monitor new store performance with required handholding for first 6 months
b) Drive various measures/ plan to improve the underperforming stores
c) Drive sales of Focused Value-added Products / Services through Franchise Stores
d) Track ROI of Franchise Stores through keeping a close watch on sales and cost implications
e) Relationship Management and Conflict Management with Franchise Partners
a) Building Relationship with Top Franchise Partners in the territory
b) Conflict Management within Franchise and non-Franchise stores
c) Coordination with sales team for quick resolution of conflict and escalated issues
d) Training
a) Training of Franchise Dealer staff on Company systems and processes
b) Train the staff on increasing conversions, upselling, cross selling and improving customer handling
Qualifications:
Graduate
Minimum Experience Level:
2-6 Years
Report to:
Manager
Employment Type: Full Time, Permanent
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Strict timing
Monday to Saturday
No travel
Day Shift
Aditya Birla Insulators Benefits
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