Area Franchisee Manager

Job Description:

About the Aditya Birla Group A global conglomerate, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, our businesses have grown into global powerhouses in a wide range of sectors metals, pulp and fibre, chemicals, textiles, carbon black and cement. Aditya Birla Group is among the Forbes Best Employers, 2020 and 4th in the world and 1st in Asia Pacific in the Top Companies for Leaders study 2011 (conducted by Aon Hewitt, Fortune Magazine and RBL). About Grasim Industries Limited - Paints Business A new venture in the space of paints, Birla Paints division Grasim is set to offer a diversified new-age portfolio of paints and related products in line with global megatrends. Planned to have presence across multiple locations in India. An exciting place to work, setting up world class systems, processes, future technologies, from design to scale up, involving extreme challenges and agility to add color to your career.

Business

Grasim Industries

Unit

Birla Paints

Location

Across India

Function

Consumer Experience

Department

Retailing

Designation of the Employee

Area Franchise Manager (AFM)

Companies / Brands as references

Building Material / FMCG / Consumer Durables / Telecom/ Auto

Skills / Experience Qualifications

Skills: Franchise Exposure, KRA Execution

Min. Qualification: Postgraduate/ Diploma in Management

Min. 5 years experience

S. No.

Key Result Areas

Detailed Actions

1.

Mapping of Franchisee Channel Partner

a) Identifying break towns into clusters for the assigned territories

b) Visit potential paint dealers in each of the clusters

c) Collect crucial information required for decision making of conversion

2.

Conversion to Franchisee Stores jointly with Sales team

a) Shortlisting top dealers jointly with Sales team for conversion to Franchise partners. Develop and maintain list of potential Franchise partners

b) Build pipeline for conversion to Franchise stores and upgradation of franchise partners to higher tier

3.

Evaluating Retail Excellence Score (RES) and working on driving the same

a) Track and drive Retail excellence through DDE for various parameters like store hygiene, visibility, Customer feedback capture, POS Billing adherence, etc.,

b) Audit of Franchise retail excellence score on quarterly basis

c) Creating awareness and importance of RES among franchise

4.

Painting Services

a) Ensure all Central Leads for Dealer led painting services are acted upon by the team Leaders and CSE

b) Monitor conversion % and suggest mechanisms to improve the same

c) Resolution of Escalated issues pertaining to dealer painting services

d) Work on feedbacks to improve the efficiency

e)

Support Delivery of All Marketing, VM Campaigns and focused product sales

a) Support sales of Focussed products via placement, display and promotion through colour consulting and painting services

b) Monitors effectiveness of VM arrangement at stores and recommends changes.

c) Executes Marketing/ promotional campaigns for the Franchise Partner

d)

Plan Franchise Launch coordinate Upgrade

a) Coordinate the store launch plan and monitor the launch / opening process for smooth operations

e)

Monitor Business Performance of Franchise Stores.

a) Monitor new store performance with required handholding for first 6 months

b) Drive various measures/ plan to improve the underperforming stores

c) Drive sales of Focused Value-added Products / Services through Franchise Stores

d) Track ROI of Franchise Stores through keeping a close watch on sales and cost implications

e)

Relationship Management and Conflict Management with Franchise Partners

a) Building Relationship with Top Franchise Partners in the territory

b) Conflict Management within Franchise and non-Franchise stores

c) Coordination with sales team for quick resolution of conflict and escalated issues

d)

Training

a) Training of Franchise Dealer staff on Company systems and processes

b) Train the staff on increasing conversions, upselling, cross selling and improving customer handling

Qualifications:

Minimum Experience Level:
2-6 Years

Report to:
Manager