PR Executive/Senior Executive

Core Responsibilities:

1. To leverage relationships with traditional & digital media relevant to the industry for brand building, client reputation and outreach

2. To stay updated on recent industry & media trends

3. Development of written copy and media materials such as client briefings, press releases, media pitches and digital content

4. To disseminate, follow-up and ensure desired output on all traditional/social media activities, including media releases, press conferences, and exclusive interactions, mapping social media handles of the client, its spokespeople and news publications

5. To research, compile and analyze client media coverage

6. To assist the team in ideation, development and execution of PR Plans

7. To regularly connect internal teams and clients to ensure efficient and productive interactions

8. To maintain contact directory of clients and regularly update relevant media list

Sectors - B2B Technology, Lifestyle, Healthcare, CD, BFSI